Facebook has announced the addition of a new feature called Trending Topics to the home page. This feature is not available to everyone yet, but you will find it on the right side of your timeline, just under your birthday and event notifications.
I was hoping that Trending would incorporate the use of popular hashtags, similar to how Twitter uses trending hashtags and words. It doesn’t look like this is the case for Facebook.
According to Facebook, “Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who’ve shared them with you or have shared them as Public. From the right side of your homepage, click a topic that’s trending to see what people are saying about it.”
Twitter determines Trends, “…by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.”
For a comparison, I took two screen shots of both Twitter and Facebook Trending Topics at the same time and then an hour later. (more…)