7 Powerful Benefits from Marketing with Video

Video and business benefits

You’ve heard that using video to market your business can bring incredible results. But do the benefits outweigh the effort it takes to create a video and put it online?

In a word, YES! Shooting a video, editing and formatting it, uploading it to the Internet with the right title and description takes a bit of time. But the payoff for video marketing can be tremendous.

Here are seven real benefits of marketing with video:

1. Personal connection. The personal connection with your potential market is a huge selling factor. With video, your audience can truly get to know you, see you and get a sense of your personality. They get to see that you are indeed a real, live person. They start building a deeper relationship with you and feel as if they actually have met you.

2. Trust. There’s an old proverb: “Believe nothing of what you hear, and only half of what you see.” It can be very easy to be a fake and a fraud online. People are skeptical about claims they read online—and rightfully so. But video puts a face to your words and makes you more believable and trustworthy. And people will only buy from businesses and individuals that they trust.

3. Traffic. People are watching 8 BILLION+ videos per day on Facebook alone! That’s a whole lot of traffic you’re missing if you’re not marketing yourself with video. It’s free and easy to add your video to a large number of the video sites available online.

4. Emotional influence. The classic horror movie is a great example of how audio alone has an emotional effect on us. The creepy music comes in, immediately cluing you in that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener and create a much more compelling message than with just text alone.

5. Portability. Maybe even more so then articles and e-books, video is portable. Smartphones, tablets and all kinds of other devices allow video to be seen on the go. You can also allow people to download video easily so they can view it over and over again.

6. Demonstrations. Reviews, case studies and examples are great ways to sell products and services. It’s the reason why infomercials make millions of dollars. Now there’s no need for you to be annoying to make money with video, you just need to create videos that show and tell your potential customers why your product will be helpful for them.

7. Engagement. There are many reports available online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention—eyes and ears. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly create a message and call to action that engages your audience.

Overall, video is an effective marketing strategy that continues to grow in popularity. Since video is here to stay, it’s time to check out the options and see how quick and easy video marketing can be.

Are you interested in learning more about social media and using video? Watch my video series “Q&A With Lisa K.”

On YouTube 

On Facebook  

 

photo credit: Auryn & Anastacia via photopin (license)

 

Author’s content used under license, © Claire Communications

8 Ways to Use Video to Promote Your Business

Using Video to Promote Your Business

To be competitive in today’s online market, your marketing strategy must contain video. It’s a powerful form of content, which is rapidly becoming the primary marketing tool of choice for many small businesses.

That’s because videos showcase your and your company’s personality. They convey, in images, what you and your mission/vision are all about. They demonstrate both authenticity and authority online. They communicate valuable content in a format that engages your prospects. They let people in, they connect, so that people get to know you.

Business owners who use video for marketing purposes have cited an increase in sales, lead generation, website use, improved customer relations and more. It definitely pays to take advantage of video to spread your marketing message.

Here are 8 ways you can use videos to promote your business and take advantage of this powerful tool. Continue reading »

Follow These 3 LinkedIn Experts for Great Content

Follow 3 LinkedIn ExpertsKeeping up with all the changes in social media can be time consuming and overwhelming. In fact, LinkedIn has recently made announcements about the acquisition of Lynda.com and the home page redesign.

So how can you keep up so you can optimize any changes to your advantage and be aware of what’s new and improved? I frequently am asked, “How do I stay informed?” I always suggest that you find the experts who write articles and share their knowledge about the social media platform that you have included in your marketing strategy. Of course, I hope that you include me in that mix!

When it comes to LinkedIn, I follow the work of three experts that share information about business development, sales and strategic growth. In doing this, I am able to keep myself up to date while also providing my followers with their knowledge and expertise. I invite you to view their profiles on LinkedIn (their names below will link to their profiles) and follow them. You’ll see their latest blog posts and content in your LinkedIn newsfeed to help you stay “in the know.”

Brynne Tillman, CEO of Social Sales Link, is a successful sales professional, sales trainer and coach who shares about the power of LinkedIn for sales and business development professionals. Here’s a link to one of her recent blog posts, Are Your LinkedIn Profile Sections in the Right Order?

Jill Konrath  is the author of three bestselling, award-winning books. Her newest book, Agile Selling, shows salespeople how to succeed in a constantly changing sales world. She frequently shares her strategies to using LinkedIn for sales growth. Here’s a link to one of her recent blog posts, A Simple Strategy to Increase Win Rates.

Melonie Dodaro, CEO of Top Dog Social Media, is the author of The LinkedIn Code and is recognized by the media as Canada’s #1 LinkedIn expert. Here’s a link to one of her recent blog posts,  3 Steps To an Effective LinkedIn Relationship Building Strategy.

If you haven’t connected with me, visit my profile and request to connect with me. Make sure you add a personal message to the connection request and tell me you read my blog post!

If you’re ready to find qualified, well-paying customers anxious to do business with you and increase your sales without selling, click here to learn more about the 21 LinkedIn Tips in 21Days Program.

Stop Selling and Start Relating: A Three-Tiered Approach to Build Your Business

Stop Selling and Start RelatingHave you ever thought about what motivates people to buy from you? While some sales gurus may preach the “always be selling” approach, understanding your market and their reasons for buying is necessary for success in sales. With the growth of social media as a vehicle to market your business, it is even more important to understand how to use these tools and follow best practices to protect your brand.

Discover Why Your Customers Buy From You

You may have heard the phrase “People don’t like to be sold but they love to buy!” by bestselling author, Jeffrey Gitomer.  In his book, Little Red Book of Selling, he shares the following 10 reasons why people will buy from you.

  1. I like you.
  2. I understand what I am buying.
  3. I perceive a value in the product / service.
  4. I have confidence in you.
  5. I trust and believe you.
  6. I feel there is a fit between my needs and the product/service.
  7. The price is fair.
  8. I perceive the product / service will increase my productivity.
  9. I perceive the product / service will increase my profits.
  10. I perceive my sales person is trying to help build my business.

Do you know why your customers buy from you? Your job is to find a link or connection between what you do and what they need. If you don’t know the reason, you need to ask.

Follow the Five Habits for Success

If people don’t want to be sold, then your role is to help them buy. People do business with people, not brands, so creating habits that will provide opportunities for relationships to form will help you transition into the “assistant buyer” role and away from being perceived as a pushy salesperson. Continue reading »

7 Steps to Using Hashtags in Your Social Media Strategy

7 Steps To Using Hashtags in Your Social Media StrategyFacebook has finally joined the trend and now supports clickable hashtags. Now, if you are not a user of Twitter, Instagram or Google+, you might think “so what?” The game changer is that Facebook and its over one billion users have now joined the party. Hashtags have been used in the other social media platforms all along, but Facebook can expose your business and brand to an entirely new audience.

For the newbie, a hashtag is the use of the symbol (#) in front of a word, a phrase, or even a picture or video that makes the item findable as a searchable “tag”. It makes it incredibly easy to follow topics, trends, brands, conversations and so on. The Twitterverse has been using them for years, and they are especially useful for breaking news and Twitter’s version of chat called Tweetchat. Conferences and conventions have been using hashtags to aggregate their content for their events, and many advertisers and networks have exploited their use on TV or in print.

While Facebook hasn’t perfected its hashtag implementation (there are some glitches), it is significant enough for businesses to take notice. If your business hasn’t adopted its own hashtag and use of them in your content, now is the time to include them in your social media strategy.

7 Steps to Get Started

  1. Create a hashtag for your business name or brand. You will use this to tag content (status updates, pictures, videos) so your name is searchable. If you don’t use Twitter, you have more flexibility. (In Twitter, every character counts!) In the process of deciding your hashtag, research it first by doing searches in all the platforms to make sure it is not already in use. In my case, I use #ElkayAdvisors. Continue reading »