Facebook Allows Admins to Have Different Roles

Great news for Facebook business page owners! Facebook now enables you to select roles for admins.  With this new feature, you can select the level of control and interaction that your admins have with your business page.

The following five roles are now available for you to assign to your admins.Facebook Admin Chart

  1. Manager –Manager admins are able to manage other admin roles, edit the page and add apps, and create posts as the p age. As well as respond to and delete comments, send messages as the page, create ads, and view insights.
  2. Content Creator –Content creators, can edit the page and add apps, create posts as the page, and respond to and delete comments. They can also send messages as the page, create ads, and view insights.
  3. Moderator – Moderators are for controlling users interactions on the page. They can respond to and delete comments, send messages as the page, create ads, and view insights
  4. Advertiser – Advertisers can only create ads and view insights.
  5. Insights analyst –Insight analysts can only view insights, which are collected anonymous insights about people’s activity on the page.

3 Things You Need to Know Continue reading »

Strategic Networking in a Social World

Strategic Networking in a Social WorldHow to Leverage Social Media to Connect

Are you a strategic networker?  Do you use social media to leverage your networking and create opportunities to connect?

The Internet and social media have changed how we do business, communicate and network with clients and prospects. Even more so, businesses are more constrained by time and money to invest in connecting and prospecting for business face-to-face. So how can you use social media to help make networking a better return on your investment?

Strategic networking using social media puts an end to shuffling from one event to another with a stack of business cards. Follow these four steps to get started.

  1. Look at your calendar and write down all the networking events you attended in the last year. Be specific and list who attended, why you attended, and what potential business opportunities were available to you.
  2. Set your criteria for what you expect from your networking time. Are you getting your name out there to brand yourself and company? Are you specifically looking for leads for business? Are you helping others connect and making referrals? Are you involved with the group in a leadership role?  It’s important that you understand the purpose of your networking time, and what your return will be for that time. You may have different criteria for different types of networking events.
  3. Take a hard look at how much of your networking leads to new business. Make a decision as to how much your time is worth and how much of your networking time needs to be dedicated to getting new business.
  4. Decide which networking events that you have been attending truly have given you a return on your investment.  Be ruthless. You may want to continue events where you know everyone and have a good time socializing, but is that going to help you grow your business?

Now it’s time to put strategy into your networking scenario.  Who is your target market and where do they “hang out?” Social media will help you find the people who can potentially buy or use your services or connect you with those who can. You want to strategically find the networking events that will help you meet your goals and make good use of your valuable time.

Making Strategic Connections On Line Leading to Off Line Continue reading »

Blogging – An Essential Marketing Tool for Business

Blogging - An Essential Marketing Tool for BusinesBusinesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.

Bea Fields, president of Bea Fields Companies, Inc. joined 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool. Continue reading »

Create a Social Media Editorial Calendar in 3 Steps

Create a Social Media Editorial Calendar in 3 StepsOne of the biggest challenges to successfully using social media for your business is what to post, when to post it, and to find a way to track your efforts to see if you are meeting your goals.

By creating a social media editorial calendar, you can plan ahead to determine the type of content you will post, where you will post it, and when. Once you’ve outlined your content development strategy, you can track your frequency and days/times posts occur to measure engagement and results through your analytics.

To help in the process, I developed a three-step method to creating a social media calendar that works. Continue reading »

Podcast: 3 Critical Steps to Success in Social Networking

Elkay Corporate Advisors is pleased to announce the launch of our Blog Talk Radio Show, 30 Minute Business Dig. With my co-host Deb Frey, we will focus on trends, tips, tools and tales that will inform, educate and entertain you while providing nuggets of value to enhance your professional and personal life. Visit our show page here.

Our inaugural show has Deb interviewing me, Lisa Kanda, chief results officer, discussing the three critical steps to success in social networking and why it’s a mistake for businesses to take the “wait and see” approach to using social media. Do you have anything to add to this? Please comment.