Blogging – An Essential Marketing Tool for Business

October 21, 2011 – 8:05 am

Businesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.

Bea Fields, president of Bea Fields Companies, Inc. joined 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool. Read More »

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By Lisa | Posted in business, Leadership, Management, Podcast, Radio Show, Social Media | Tagged , , | Comments (0)

Create a Social Media Editorial Calendar in 3 Steps

October 18, 2011 – 12:00 pm

One of the biggest challenges to successfully using social media for your business is what to post, when to post it, and to find a way to track your efforts to see if you are meeting your goals.

By creating a social media editorial calendar, you can plan ahead to determine the type of content you will post, where you will post it, and when. Once you’ve outlined your content development strategy, you can track your frequency and days/times posts occur to measure engagement and results through your analytics.

To help in the process, I developed a three-step method to creating a social media calendar that works. Read More »

By Lisa | Posted in business, Social Media, strategic planning, Time Management | Tagged , , , , | Comments (8)

Podcast: 3 Critical Steps to Success in Social Networking

March 14, 2010 – 2:38 pm

Elkay Corporate Advisors is pleased to announce the launch of our Blog Talk Radio Show, 30 Minute Business Dig. With my co-host Deb Frey, we will focus on trends, tips, tools and tales that will inform, educate and entertain you while providing nuggets of value to enhance your professional and personal life. Visit our show page here.

Our inaugural show has Deb interviewing me, Lisa Kanda, chief results officer, discussing the three critical steps to success in social networking and why it’s a mistake for businesses to take the “wait and see” approach to using social media. Do you have anything to add to this? Please comment.

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Podcast: Play in new window | Download (Duration: 27:20 — 6.3MB)

By Lisa | Posted in coaching, Podcast, Radio Show, Tips | Tagged , , , , , , | Comments (0)

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