social media

7 Powerful Benefits from Marketing with Video

Video and business benefits

You’ve heard that using video to market your business can bring incredible results. But do the benefits outweigh the effort it takes to create a video and put it online?

In a word, YES! Shooting a video, editing and formatting it, uploading it to the Internet with the right title and description takes a bit of time. But the payoff for video marketing can be tremendous.

Here are seven real benefits of marketing with video:

1. Personal connection. The personal connection with your potential market is a huge selling factor. With video, your audience can truly get to know you, see you and get a sense of your personality. They get to see that you are indeed a real, live person. They start building a deeper relationship with you and feel as if they actually have met you.

2. Trust. There’s an old proverb: “Believe nothing of what you hear, and only half of what you see.” It can be very easy to be a fake and a fraud online. People are skeptical about claims they read online—and rightfully so. But video puts a face to your words and makes you more believable and trustworthy. And people will only buy from businesses and individuals that they trust.

3. Traffic. People are watching 8 BILLION+ videos per day on Facebook alone! That’s a whole lot of traffic you’re missing if you’re not marketing yourself with video. It’s free and easy to add your video to a large number of the video sites available online.

4. Emotional influence. The classic horror movie is a great example of how audio alone has an emotional effect on us. The creepy music comes in, immediately cluing you in that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener and create a much more compelling message than with just text alone.

5. Portability. Maybe even more so then articles and e-books, video is portable. Smartphones, tablets and all kinds of other devices allow video to be seen on the go. You can also allow people to download video easily so they can view it over and over again.

6. Demonstrations. Reviews, case studies and examples are great ways to sell products and services. It’s the reason why infomercials make millions of dollars. Now there’s no need for you to be annoying to make money with video, you just need to create videos that show and tell your potential customers why your product will be helpful for them.

7. Engagement. There are many reports available online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention—eyes and ears. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly create a message and call to action that engages your audience.

Overall, video is an effective marketing strategy that continues to grow in popularity. Since video is here to stay, it’s time to check out the options and see how quick and easy video marketing can be.

Are you interested in learning more about social media and using video? Watch my video series “Q&A With Lisa K.”

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photo credit: Auryn & Anastacia via photopin (license)

 

Author’s content used under license, © Claire Communications

8 Ways to Use Video to Promote Your Business

Using Video to Promote Your Business

To be competitive in today’s online market, your marketing strategy must contain video. It’s a powerful form of content, which is rapidly becoming the primary marketing tool of choice for many small businesses.

That’s because videos showcase your and your company’s personality. They convey, in images, what you and your mission/vision are all about. They demonstrate both authenticity and authority online. They communicate valuable content in a format that engages your prospects. They let people in, they connect, so that people get to know you.

Business owners who use video for marketing purposes have cited an increase in sales, lead generation, website use, improved customer relations and more. It definitely pays to take advantage of video to spread your marketing message.

Here are 8 ways you can use videos to promote your business and take advantage of this powerful tool. (more…)

Are You A LinkedIn Snob?

Are You A LinkedIn Snob?

Snob – one who has an offensive air of superiority in matters of knowledge or taste.

Merriam-Webster, Incorporated  http://www.merriam-webster.com/dictionary/snob

Don’t worry if you say “yes”, because I used to be one until I discovered how wrong it was.

A LinkedIn snob is someone who is very selective on which invitations they will accept as connections. I used to carry an “air of superiority” in that I thought if the person requesting the connection did not write a personalized note (they used the default message instead), that they were lazy and someone who didn’t care enough to take the extra time to “wow” me with why we should connect. That was a part of my strategy and, boy, was I wrong.

Since I have truly invested my time and energy into using LinkedIn to build my business, the truth is you want as many connections as possible. Does that mean I blindly accept all connections? No. But I only “ignore” about 1% of those that I truly see as spam or fake profiles. By changing my strategy for why I accept connections, my network has now grown to almost 14 million people. The way to grow your network and have the opportunity to connect with those who will buy from you, give you a referral, or offer you a job, is by adding more connections. It’s a simple as that.

The other reason I have relaxed my position is because LinkedIn has made it more difficult to add a personalized message. If you use your smartphone or tablet primarily when using LinkedIn, you do not get the option to add a personalized message when you send an invitation to connect.

Opening the floodgates does have pros and cons, but I think the benefits are worth it and the negatives can be managed.

The Benefits of Adding LinkedIn Connections

Some of the positive results I’ve seen in just three months are not only the big increase in my network reach, but also the number of people reviewing my profile has grown and includes connections that are in my target market. (more…)

LinkedIn Discontinues Company Pages Products and Services Tab

LinkedIn Discontinues Company Pages Products and Services Tab

LinkedIn has announced that effective April 14, 2014, it will discontinue the products and services tab on the company pages. If you have spent any time adding information and gathering recommendations for your products and services on your company page, you want to proactively get this information off the page before the tab is discontinued and deleted permanently.

LinkedIn stated in their announcement that company page administrators would be receiving an email with additional information about this move, and that email would also include a link to download the information. Watch the video below for more information about the discontinuation of the company page products and services tab and the action steps you need to take before you lose this information.

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Facebook Rolls Out Trending Topics

Facebook Rolls Out Trending TopicsFacebook has announced the addition of a new feature called Trending Topics to the home page. This feature is not available to everyone yet, but you will find it on the right side of your timeline, just under your birthday and event notifications.

I was hoping that Trending would incorporate the use of popular hashtags, similar to how Twitter uses trending hashtags and words. It doesn’t look like this is the case for Facebook.

According to Facebook, “Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who’ve shared them with you or have shared them as Public. From the right side of your homepage, click a topic that’s trending to see what people are saying about it.”

Twitter determines Trends, “…by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.”

For a comparison, I took two screen shots of both Twitter and Facebook Trending Topics at the same time and then an hour later. (more…)

How to Update Your Social Media in Less Than Two Hours a Week

How To Update Your Social Media in 2 Hours a WeekFeaturing a Guest Post by Melissa Donnelly, Marketing Assistant, Elkay Corporate Advisors

Finding content and publishing status updates for social media can be perceived as very time-consuming. Fortunately, there are many ways to make your time on social media more efficient and organized. You may be able to spend less than two hours a week working on social media.

Plan Ahead

Start by considering what type of content you would like to share with your fans, followers and connections. Marty Weintraub and Lauren Litwinka, authors of The Complete Social Media Community Manager’s Guide, developed the 50/30/20 rule. According to this standard, 50% of your social media content should be shared industry news. Thirty percent of your updates should showcase personality. And finally, 20% of your posts should be specifically about your business.

Content Development Tools

An editorial calendar is the key to organizing your social media content. Developing a social media editorial calendar can be as simple as creating a spreadsheet with dates, times, pre-written posts, and any images or links you would like to include. Read more about how to create an editorial calendar for your social media in just three steps here.

Another useful tool that can help organize your content is Readability.com. It serves as a virtual place to save any articles that you have read and would like to share with your fans later. Just remember to use the original post for your links!

Time Management Tools

Hootsuite.com is a web-based social media scheduler. By signing up for an account through Hootsuite, you can link to many of your social media platforms and schedule posts in advance. Facebook also allows admins to schedule posts in advance by using the clock icon on the status update bar.Read more about scheduling posts in Facebook here.

By planning ahead and using these tools, you may be able to schedule as much as 80% of your social media updates in advance. The rest of your status updates, tweets and posts can be done “in real time”. A little organization and some helpful tools can make updating social media a much more efficient process.

 

7 Steps to Using Hashtags in Your Social Media Strategy

7 Steps To Using Hashtags in Your Social Media StrategyFacebook has finally joined the trend and now supports clickable hashtags. Now, if you are not a user of Twitter, Instagram or Google+, you might think “so what?” The game changer is that Facebook and its over one billion users have now joined the party. Hashtags have been used in the other social media platforms all along, but Facebook can expose your business and brand to an entirely new audience.

For the newbie, a hashtag is the use of the symbol (#) in front of a word, a phrase, or even a picture or video that makes the item findable as a searchable “tag”. It makes it incredibly easy to follow topics, trends, brands, conversations and so on. The Twitterverse has been using them for years, and they are especially useful for breaking news and Twitter’s version of chat called Tweetchat. Conferences and conventions have been using hashtags to aggregate their content for their events, and many advertisers and networks have exploited their use on TV or in print.

While Facebook hasn’t perfected its hashtag implementation (there are some glitches), it is significant enough for businesses to take notice. If your business hasn’t adopted its own hashtag and use of them in your content, now is the time to include them in your social media strategy.

7 Steps to Get Started

  1. Create a hashtag for your business name or brand. You will use this to tag content (status updates, pictures, videos) so your name is searchable. If you don’t use Twitter, you have more flexibility. (In Twitter, every character counts!) In the process of deciding your hashtag, research it first by doing searches in all the platforms to make sure it is not already in use. In my case, I use #ElkayAdvisors. (more…)

Podcast: Sell Yourself to Your LinkedIn Audience

Sell Yourself To Your LinkedIn AudienceAre you utilizing LinkedIn to its fullest potential? With so many changes to keep up with, 30 Minute Business Dig invited LinkedIn guru Wayne Breitbarth back to our Blog Talk Radio show to share the latest tips and tricks to using LinkedIn as a dynamic marketing tool.

During our podcast, Wayne answers questions about the newest features on the platform, how to use media and the professional gallery to differentiate your profile from the pack, and the importance of recommendations and endorsements. Click on the link to get a copy of his white paper referred to in the podcast, Don’t Whine About LinkedIn’s Changes, Capitalize on Them!

Getting Face-to-Face: How to Optimize Your Networking Time

Getting Face to Face: How to Optimize Your Networking TimeAre you looking for ways to optimize your time and effort when it comes to networking? Today, it takes a combination of using both online and offline strategies to make your connections count and help you grow your business. By joining groups in social networks, you can connect with prospects and referral sources to build relationships before you meet them in person. By strategically searching for events, you can spend more time at functions that also attract your ideal clients. Start at the web sites below and get networking!

LinkedIn – Your LinkedIn profile is only the first step in leveraging this powerful platform that is geared specifically to helping professionals connect with professionals. To expand your reach beyond your connections, look to join groups that will help you connect and share with your peers, purchasers of your products/services, and referral sources. (more…)

Facebook Changes Rules for Cover Images

Facebook has finally relaxed its rules governing the criteria for the cover image on business pages. Prior to this move, the restrictions were not business friendly, as well as not enforced in many cases. With the new rules in effect, admins of pages can now include the following (which were prohibited in the past):

  • price or purchase information
  • contact information
  • calls to action
  • references to Facebook features (such as “like” the page)

But, this is Facebook, so there is a new rule that must be applied – Text cannot exceed 20% of the image. Facebook continues to push for appealing images, especially when they appear in the timeline.

So how do you know if you are complying with the 20% text rule?  The Facebook Cover Compliance Tool will help you determine how much text you have on your image.

Here’s an example using the tool with one of my cover images. It shows that I have 12% text on my image.

Facebook Cover Image Text Test