Follow These 3 LinkedIn Experts for Great Content

Follow 3 LinkedIn ExpertsKeeping up with all the changes in social media can be time consuming and overwhelming. In fact, LinkedIn has recently made announcements about the acquisition of Lynda.com and the home page redesign.

So how can you keep up so you can optimize any changes to your advantage and be aware of what’s new and improved? I frequently am asked, “How do I stay informed?” I always suggest that you find the experts who write articles and share their knowledge about the social media platform that you have included in your marketing strategy. Of course, I hope that you include me in that mix!

When it comes to LinkedIn, I follow the work of three experts that share information about business development, sales and strategic growth. In doing this, I am able to keep myself up to date while also providing my followers with their knowledge and expertise. I invite you to view their profiles on LinkedIn (their names below will link to their profiles) and follow them. You’ll see their latest blog posts and content in your LinkedIn newsfeed to help you stay “in the know.”

Brynne Tillman, CEO of Social Sales Link, is a successful sales professional, sales trainer and coach who shares about the power of LinkedIn for sales and business development professionals. Here’s a link to one of her recent blog posts, Are Your LinkedIn Profile Sections in the Right Order?

Jill Konrath  is the author of three bestselling, award-winning books. Her newest book, Agile Selling, shows salespeople how to succeed in a constantly changing sales world. She frequently shares her strategies to using LinkedIn for sales growth. Here’s a link to one of her recent blog posts, A Simple Strategy to Increase Win Rates.

Melonie Dodaro, CEO of Top Dog Social Media, is the author of The LinkedIn Code and is recognized by the media as Canada’s #1 LinkedIn expert. Here’s a link to one of her recent blog posts,  3 Steps To an Effective LinkedIn Relationship Building Strategy.

If you haven’t connected with me, visit my profile and request to connect with me. Make sure you add a personal message to the connection request and tell me you read my blog post!

If you’re ready to find qualified, well-paying customers anxious to do business with you and increase your sales without selling, click here to learn more about the 21 LinkedIn Tips in 21Days Program.

Stop Selling and Start Relating: A Three-Tiered Approach to Build Your Business

Stop Selling and Start RelatingHave you ever thought about what motivates people to buy from you? While some sales gurus may preach the “always be selling” approach, understanding your market and their reasons for buying is necessary for success in sales. With the growth of social media as a vehicle to market your business, it is even more important to understand how to use these tools and follow best practices to protect your brand.

Discover Why Your Customers Buy From You

You may have heard the phrase “People don’t like to be sold but they love to buy!” by bestselling author, Jeffrey Gitomer.  In his book, Little Red Book of Selling, he shares the following 10 reasons why people will buy from you.

  1. I like you.
  2. I understand what I am buying.
  3. I perceive a value in the product / service.
  4. I have confidence in you.
  5. I trust and believe you.
  6. I feel there is a fit between my needs and the product/service.
  7. The price is fair.
  8. I perceive the product / service will increase my productivity.
  9. I perceive the product / service will increase my profits.
  10. I perceive my sales person is trying to help build my business.

Do you know why your customers buy from you? Your job is to find a link or connection between what you do and what they need. If you don’t know the reason, you need to ask.

Follow the Five Habits for Success

If people don’t want to be sold, then your role is to help them buy. People do business with people, not brands, so creating habits that will provide opportunities for relationships to form will help you transition into the “assistant buyer” role and away from being perceived as a pushy salesperson. Continue reading »

Podcast: A Stack of Business Cards is Not a Sales Strategy

Deborah Frey, co-host of our Blog Talk Radio Show – 30 Minute Business Dig, shares her knowledge and expertise during this interview about “Purposeful Networking.” In the era of relationship marketing, we cannot passively connect in face-to-face networking opportunities. Presence has power and engagement is the fuel. Individual approaches to networking vary, but the successful among us strategically plan to optimize the value for sales and customer loyalty.

Do you have anything to add to this? Please comment.