Follow These 3 LinkedIn Experts for Great Content

Follow 3 LinkedIn ExpertsKeeping up with all the changes in social media can be time consuming and overwhelming. In fact, LinkedIn has recently made announcements about the acquisition of Lynda.com and the home page redesign.

So how can you keep up so you can optimize any changes to your advantage and be aware of what’s new and improved? I frequently am asked, “How do I stay informed?” I always suggest that you find the experts who write articles and share their knowledge about the social media platform that you have included in your marketing strategy. Of course, I hope that you include me in that mix!

When it comes to LinkedIn, I follow the work of three experts that share information about business development, sales and strategic growth. In doing this, I am able to keep myself up to date while also providing my followers with their knowledge and expertise. I invite you to view their profiles on LinkedIn (their names below will link to their profiles) and follow them. You’ll see their latest blog posts and content in your LinkedIn newsfeed to help you stay “in the know.”

Brynne Tillman, CEO of Social Sales Link, is a successful sales professional, sales trainer and coach who shares about the power of LinkedIn for sales and business development professionals. Here’s a link to one of her recent blog posts, Are Your LinkedIn Profile Sections in the Right Order?

Jill Konrath  is the author of three bestselling, award-winning books. Her newest book, Agile Selling, shows salespeople how to succeed in a constantly changing sales world. She frequently shares her strategies to using LinkedIn for sales growth. Here’s a link to one of her recent blog posts, A Simple Strategy to Increase Win Rates.

Melonie Dodaro, CEO of Top Dog Social Media, is the author of The LinkedIn Code and is recognized by the media as Canada’s #1 LinkedIn expert. Here’s a link to one of her recent blog posts,  3 Steps To an Effective LinkedIn Relationship Building Strategy.

If you haven’t connected with me, visit my profile and request to connect with me. Make sure you add a personal message to the connection request and tell me you read my blog post!

If you’re ready to find qualified, well-paying customers anxious to do business with you and increase your sales without selling, click here to learn more about the 21 LinkedIn Tips in 21Days Program.

LinkedIn Makes Changes to the Home Page Design

LinkedIn Home Page Changes

In case you were wondering why LinkedIn looks different, LinkedIn has made a few key design changes to the homepage!

According to LinkedIn’s release, the changes are to make it easier to discover and interact with what matters most to you. The new design will be gradually rolled out to all members, so if you don’t see it yet, it’s coming to your home page soon.

Here’s a screen shot of the new design at the top of the home page and beneath the image you’ll find details about the changes.
LinkedIn Home Page Changes

Here are some of the new features and key changes: Continue reading »

Two Hidden LinkedIn Features for Your Timeline

HiddenLIFeatures

How can you enhance the use of your LinkedIn timeline? If you are used to using the Facebook timeline, you may notice that LinkedIn content is very different and things shared on the timeline may or may not be of interest to you.

Did you know that you can change the information that you see in the LinkedIn timeline?

What if you want to do a major update to your profile? Doesn’t it annoy you when you see a flood of updates in your timeline when someone else changes their photo, or makes a slew of  changes to their profile and it takes up your entire timeline? Not only can you hide that information in your timeline, you can also hide when you make these same changes so they don’t show up in your connections timelines.

In this short video, I will demonstrate

  1. How to customize your timeline to make the content relevant to you and what you want to read, and
  2. How to turn off your activity broadcasts so every time you make a change to your profile, it does not show in the timeline of your connections.

Let me know if you found this helpful and share any other LinkedIn “pet peeves” you may have. There may be a “fix” to change it and I’ll create another video to show you how to do it.

How to Update Your Social Media in Less Than Two Hours a Week

How To Update Your Social Media in 2 Hours a WeekFeaturing a Guest Post by Melissa Donnelly, Marketing Assistant, Elkay Corporate Advisors

Finding content and publishing status updates for social media can be perceived as very time-consuming. Fortunately, there are many ways to make your time on social media more efficient and organized. You may be able to spend less than two hours a week working on social media.

Plan Ahead

Start by considering what type of content you would like to share with your fans, followers and connections. Marty Weintraub and Lauren Litwinka, authors of The Complete Social Media Community Manager’s Guide, developed the 50/30/20 rule. According to this standard, 50% of your social media content should be shared industry news. Thirty percent of your updates should showcase personality. And finally, 20% of your posts should be specifically about your business.

Content Development Tools

An editorial calendar is the key to organizing your social media content. Developing a social media editorial calendar can be as simple as creating a spreadsheet with dates, times, pre-written posts, and any images or links you would like to include. Read more about how to create an editorial calendar for your social media in just three steps here.

Another useful tool that can help organize your content is Readability.com. It serves as a virtual place to save any articles that you have read and would like to share with your fans later. Just remember to use the original post for your links!

Time Management Tools

Hootsuite.com is a web-based social media scheduler. By signing up for an account through Hootsuite, you can link to many of your social media platforms and schedule posts in advance. Facebook also allows admins to schedule posts in advance by using the clock icon on the status update bar. Read more about scheduling posts in Facebook here.

By planning ahead and using these tools, you may be able to schedule as much as 80% of your social media updates in advance. The rest of your status updates, tweets and posts can be done “in real time”. A little organization and some helpful tools can make updating social media a much more efficient process.

 

Podcast: Sell Yourself to Your LinkedIn Audience

Sell Yourself To Your LinkedIn AudienceAre you utilizing LinkedIn to its fullest potential? With so many changes to keep up with, 30 Minute Business Dig invited LinkedIn guru Wayne Breitbarth back to our Blog Talk Radio show to share the latest tips and tricks to using LinkedIn as a dynamic marketing tool.

During our podcast, Wayne answers questions about the newest features on the platform, how to use media and the professional gallery to differentiate your profile from the pack, and the importance of recommendations and endorsements. Click on the link to get a copy of his white paper referred to in the podcast, Don’t Whine About LinkedIn’s Changes, Capitalize on Them!