The Tonight Show and the Second Screen: What Will Jimmy Fallon Do Next?

The Tonight Show and the Second Screen: What Will Jimmy Fallon Do Next?

If you are a “late night” fanatic, you probably watched the last Tonight Show that Jay Leno hosted and are anticipating Jimmy Fallon taking over the helm. If you are a Fallon fan and have already been watching his show, you are most likely already engaging with him on his many social media channels.

During the transition between the hosts, Fallon has been actively talking to his audience through social media. The “Ask Jimmy” segment has him answering fans questions, especially what they can expect on the new “Tonight Show.” Fallon has said he will continue his “Hashtag Game” where he asks his Twitter followers to submit their tweets about a topic he selects, and he reads his favorites on the air.

Many people think the “hashtag” is a joke that was made popular during the skit Fallon did with Justin Timberlake.

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Facebook Rolls Out Trending Topics

Facebook Rolls Out Trending TopicsFacebook has announced the addition of a new feature called Trending Topics to the home page. This feature is not available to everyone yet, but you will find it on the right side of your timeline, just under your birthday and event notifications.

I was hoping that Trending would incorporate the use of popular hashtags, similar to how Twitter uses trending hashtags and words. It doesn’t look like this is the case for Facebook.

According to Facebook, “Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who’ve shared them with you or have shared them as Public. From the right side of your homepage, click a topic that’s trending to see what people are saying about it.”

Twitter determines Trends, “…by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.”

For a comparison, I took two screen shots of both Twitter and Facebook Trending Topics at the same time and then an hour later. Continue reading »

7 Steps to Using Hashtags in Your Social Media Strategy

7 Steps To Using Hashtags in Your Social Media StrategyFacebook has finally joined the trend and now supports clickable hashtags. Now, if you are not a user of Twitter, Instagram or Google+, you might think “so what?” The game changer is that Facebook and its over one billion users have now joined the party. Hashtags have been used in the other social media platforms all along, but Facebook can expose your business and brand to an entirely new audience.

For the newbie, a hashtag is the use of the symbol (#) in front of a word, a phrase, or even a picture or video that makes the item findable as a searchable “tag”. It makes it incredibly easy to follow topics, trends, brands, conversations and so on. The Twitterverse has been using them for years, and they are especially useful for breaking news and Twitter’s version of chat called Tweetchat. Conferences and conventions have been using hashtags to aggregate their content for their events, and many advertisers and networks have exploited their use on TV or in print.

While Facebook hasn’t perfected its hashtag implementation (there are some glitches), it is significant enough for businesses to take notice. If your business hasn’t adopted its own hashtag and use of them in your content, now is the time to include them in your social media strategy.

7 Steps to Get Started

  1. Create a hashtag for your business name or brand. You will use this to tag content (status updates, pictures, videos) so your name is searchable. If you don’t use Twitter, you have more flexibility. (In Twitter, every character counts!) In the process of deciding your hashtag, research it first by doing searches in all the platforms to make sure it is not already in use. In my case, I use #ElkayAdvisors. Continue reading »