How to Update Your Social Media in Less Than Two Hours a Week

How To Update Your Social Media in 2 Hours a WeekFeaturing a Guest Post by Melissa Donnelly, Marketing Assistant, Elkay Corporate Advisors

Finding content and publishing status updates for social media can be perceived as very time-consuming. Fortunately, there are many ways to make your time on social media more efficient and organized. You may be able to spend less than two hours a week working on social media.

Plan Ahead

Start by considering what type of content you would like to share with your fans, followers and connections. Marty Weintraub and Lauren Litwinka, authors of The Complete Social Media Community Manager’s Guide, developed the 50/30/20 rule. According to this standard, 50% of your social media content should be shared industry news. Thirty percent of your updates should showcase personality. And finally, 20% of your posts should be specifically about your business.

Content Development Tools

An editorial calendar is the key to organizing your social media content. Developing a social media editorial calendar can be as simple as creating a spreadsheet with dates, times, pre-written posts, and any images or links you would like to include. Read more about how to create an editorial calendar for your social media in just three steps here.

Another useful tool that can help organize your content is Readability.com. It serves as a virtual place to save any articles that you have read and would like to share with your fans later. Just remember to use the original post for your links!

Time Management Tools

Hootsuite.com is a web-based social media scheduler. By signing up for an account through Hootsuite, you can link to many of your social media platforms and schedule posts in advance. Facebook also allows admins to schedule posts in advance by using the clock icon on the status update bar. Read more about scheduling posts in Facebook here.

By planning ahead and using these tools, you may be able to schedule as much as 80% of your social media updates in advance. The rest of your status updates, tweets and posts can be done “in real time”. A little organization and some helpful tools can make updating social media a much more efficient process.

 

7 Steps to Using Hashtags in Your Social Media Strategy

7 Steps To Using Hashtags in Your Social Media StrategyFacebook has finally joined the trend and now supports clickable hashtags. Now, if you are not a user of Twitter, Instagram or Google+, you might think “so what?” The game changer is that Facebook and its over one billion users have now joined the party. Hashtags have been used in the other social media platforms all along, but Facebook can expose your business and brand to an entirely new audience.

For the newbie, a hashtag is the use of the symbol (#) in front of a word, a phrase, or even a picture or video that makes the item findable as a searchable “tag”. It makes it incredibly easy to follow topics, trends, brands, conversations and so on. The Twitterverse has been using them for years, and they are especially useful for breaking news and Twitter’s version of chat called Tweetchat. Conferences and conventions have been using hashtags to aggregate their content for their events, and many advertisers and networks have exploited their use on TV or in print.

While Facebook hasn’t perfected its hashtag implementation (there are some glitches), it is significant enough for businesses to take notice. If your business hasn’t adopted its own hashtag and use of them in your content, now is the time to include them in your social media strategy.

7 Steps to Get Started

  1. Create a hashtag for your business name or brand. You will use this to tag content (status updates, pictures, videos) so your name is searchable. If you don’t use Twitter, you have more flexibility. (In Twitter, every character counts!) In the process of deciding your hashtag, research it first by doing searches in all the platforms to make sure it is not already in use. In my case, I use #ElkayAdvisors. Continue reading »

Getting Face-to-Face: How to Optimize Your Networking Time

Getting Face to Face: How to Optimize Your Networking TimeAre you looking for ways to optimize your time and effort when it comes to networking? Today, it takes a combination of using both online and offline strategies to make your connections count and help you grow your business. By joining groups in social networks, you can connect with prospects and referral sources to build relationships before you meet them in person. By strategically searching for events, you can spend more time at functions that also attract your ideal clients. Start at the web sites below and get networking!

LinkedIn – Your LinkedIn profile is only the first step in leveraging this powerful platform that is geared specifically to helping professionals connect with professionals. To expand your reach beyond your connections, look to join groups that will help you connect and share with your peers, purchasers of your products/services, and referral sources. Continue reading »

Facebook Changes Rules for Cover Images

Facebook has finally relaxed its rules governing the criteria for the cover image on business pages. Prior to this move, the restrictions were not business friendly, as well as not enforced in many cases. With the new rules in effect, admins of pages can now include the following (which were prohibited in the past):

  • price or purchase information
  • contact information
  • calls to action
  • references to Facebook features (such as “like” the page)

But, this is Facebook, so there is a new rule that must be applied – Text cannot exceed 20% of the image. Facebook continues to push for appealing images, especially when they appear in the timeline.

So how do you know if you are complying with the 20% text rule?  The Facebook Cover Compliance Tool will help you determine how much text you have on your image.

Here’s an example using the tool with one of my cover images. It shows that I have 12% text on my image.

Facebook Cover Image Text Test

Facebook Adds New Feature to Schedule Posts

Facebook has finally provided page owners with the ability to schedule posts in advance. Now, admins have the option to schedule posts anywhere from 10 minutes prior to publishing or as far as 6 months in advance. If you have been using third party scheduling sites, such as Hootsuite or Tweetdeck to increase efficiency and time management, but feared losing news feed optimization because of third party apps, now you can plan ahead and schedule right within Facebook.

Here’s how it works.

When posting a new status, in the status update box, there is a clock in the lower left hand corner.  Upon clicking it, the user will be asked to pick a year, followed by the month, date, hour and minute.

Click ‘schedule,’ and the post will be sent to the activity log.

 

 

 

 

Under your activity log, “schedule posts” now appears. Displaying the date and time of when the future update will be posted.

 

 

 

 

 

If admins wish to change the time or cancel the post entirely, they can do so under ‘Scheduled Posts.’

The new scheduling feature is a great resource to manage your time while increasing the number of posts made the best times of the day for engagement. With the new admin roles, page owners should be reminded that only managers and content creator admins have the option of scheduling posts.

For more information, go to the Facebook help center page regarding scheduling, click here – http://ow.ly/buTmJ.

Enhanced by Zemanta