business

7 Powerful Benefits from Marketing with Video

Video and business benefits

You’ve heard that using video to market your business can bring incredible results. But do the benefits outweigh the effort it takes to create a video and put it online?

In a word, YES! Shooting a video, editing and formatting it, uploading it to the Internet with the right title and description takes a bit of time. But the payoff for video marketing can be tremendous.

Here are seven real benefits of marketing with video:

1. Personal connection. The personal connection with your potential market is a huge selling factor. With video, your audience can truly get to know you, see you and get a sense of your personality. They get to see that you are indeed a real, live person. They start building a deeper relationship with you and feel as if they actually have met you.

2. Trust. There’s an old proverb: “Believe nothing of what you hear, and only half of what you see.” It can be very easy to be a fake and a fraud online. People are skeptical about claims they read online—and rightfully so. But video puts a face to your words and makes you more believable and trustworthy. And people will only buy from businesses and individuals that they trust.

3. Traffic. People are watching 8 BILLION+ videos per day on Facebook alone! That’s a whole lot of traffic you’re missing if you’re not marketing yourself with video. It’s free and easy to add your video to a large number of the video sites available online.

4. Emotional influence. The classic horror movie is a great example of how audio alone has an emotional effect on us. The creepy music comes in, immediately cluing you in that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener and create a much more compelling message than with just text alone.

5. Portability. Maybe even more so then articles and e-books, video is portable. Smartphones, tablets and all kinds of other devices allow video to be seen on the go. You can also allow people to download video easily so they can view it over and over again.

6. Demonstrations. Reviews, case studies and examples are great ways to sell products and services. It’s the reason why infomercials make millions of dollars. Now there’s no need for you to be annoying to make money with video, you just need to create videos that show and tell your potential customers why your product will be helpful for them.

7. Engagement. There are many reports available online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention—eyes and ears. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly create a message and call to action that engages your audience.

Overall, video is an effective marketing strategy that continues to grow in popularity. Since video is here to stay, it’s time to check out the options and see how quick and easy video marketing can be.

Are you interested in learning more about social media and using video? Watch my video series “Q&A With Lisa K.”

On YouTube 

On Facebook  

 

photo credit: Auryn & Anastacia via photopin (license)

 

Author’s content used under license, © Claire Communications

Don’t Get Hacked! Heartbleed Bug Reinforces Need for Secure Passwords

Don't Get Hacked!In case you missed it, last week the news was a buzz with how a new bug called Heartbleed has made millions of online accounts vulnerable to being hacked. And in the past 5 days I have been notified by two people that their accounts were hacked this past week. One was Facebook and the other an email account. So, I suggest you take this very seriously. You can read more about the details of the bug here, but more importantly, you need to take action and change your passwords, especially for any online banking and financial accounts, social media accounts and email accounts.

What a pain it is to do, right?

Follow these two steps and you won’t have to worry about getting hacked again.

1. Create complex, long password phrases for all online accounts.

The ideal password is both impossible to be hacked but also impossible for you to forget. The more complex and longer a password is, the harder it will be to hack. Think in terms of creating a pass phrase of non related words, and add capital letters and numbers or characters. It is the length of the password that is more important. Watch this short video (scroll down the page to the first video) for more information on how to create secure password phrases. (more…)

Are You Using Alerts to Monitor Your Brand?

Are You Using Alerts To Monitor Your Brand?The latest buzz is that Google will be dropping their Google Alerts service. Google has already shut down Google Reader, so this may happen. For those of you who are already using Google Alerts, I have two alternatives to share with you to replace it. If you are not using Google Alerts, it’s time for you to start using an alert system.

Using Google Alerts or one (or both) of the following replacements, allows you to receive emails when new results — such as web pages, newspaper articles, or blogs — are found on the Internet that match your search term(s). You enter a search query you wish to monitor and each time it appears on the web, you receive an email notification. You can set up how frequently you wish to receive the emails.

It is recommended that you first set up alerts for your name and company name. After that, alerts can be useful for competitive intelligence; current industry information; and/or monitoring developing stories. Once you set up your alerts, you may have to modify the search terms depending if you are getting too many or too few results.

Two Alternatives to Google Alerts

(more…)

Stop Selling and Start Relating: A Three-Tiered Approach to Build Your Business

Stop Selling and Start RelatingHave you ever thought about what motivates people to buy from you? While some sales gurus may preach the “always be selling” approach, understanding your market and their reasons for buying is necessary for success in sales. With the growth of social media as a vehicle to market your business, it is even more important to understand how to use these tools and follow best practices to protect your brand.

Discover Why Your Customers Buy From You

You may have heard the phrase “People don’t like to be sold but they love to buy!” by bestselling author, Jeffrey Gitomer.  In his book, Little Red Book of Selling, he shares the following 10 reasons why people will buy from you.

  1. I like you.
  2. I understand what I am buying.
  3. I perceive a value in the product / service.
  4. I have confidence in you.
  5. I trust and believe you.
  6. I feel there is a fit between my needs and the product/service.
  7. The price is fair.
  8. I perceive the product / service will increase my productivity.
  9. I perceive the product / service will increase my profits.
  10. I perceive my sales person is trying to help build my business.

Do you know why your customers buy from you? Your job is to find a link or connection between what you do and what they need. If you don’t know the reason, you need to ask.

Follow the Five Habits for Success

If people don’t want to be sold, then your role is to help them buy. People do business with people, not brands, so creating habits that will provide opportunities for relationships to form will help you transition into the “assistant buyer” role and away from being perceived as a pushy salesperson. (more…)

Podcast: Smart Marketing: Tools for Today to Grow Your Business

Smart Marketing Tools To Grow Your BusinessHave you ever wondered what it takes to create exponential growth for your company? Just how does a marketing strategy result in exponential growth? Companies that have experienced tremendous success and rapid growth implement smart marketing tools to accelerate the process.

Listen to our latest podcast from 30 Minute Business Dig as we dig deep with Mike Slover, ad writer and marketing and advertising expert, on his perspective, based on his vast experience, about the fundamentals of smart marketing.

Mike builds on these three key objectives:

  1. finding the right selling strategy by identifying limiting factors and defeating objections
  2. imposing characteristics on your brand to make it likable, trustworthy and relatable, and
  3. retaining your customer base by creating an unexpected positive experience – the “delight factor”.

7 Steps to Using Hashtags in Your Social Media Strategy

7 Steps To Using Hashtags in Your Social Media StrategyFacebook has finally joined the trend and now supports clickable hashtags. Now, if you are not a user of Twitter, Instagram or Google+, you might think “so what?” The game changer is that Facebook and its over one billion users have now joined the party. Hashtags have been used in the other social media platforms all along, but Facebook can expose your business and brand to an entirely new audience.

For the newbie, a hashtag is the use of the symbol (#) in front of a word, a phrase, or even a picture or video that makes the item findable as a searchable “tag”. It makes it incredibly easy to follow topics, trends, brands, conversations and so on. The Twitterverse has been using them for years, and they are especially useful for breaking news and Twitter’s version of chat called Tweetchat. Conferences and conventions have been using hashtags to aggregate their content for their events, and many advertisers and networks have exploited their use on TV or in print.

While Facebook hasn’t perfected its hashtag implementation (there are some glitches), it is significant enough for businesses to take notice. If your business hasn’t adopted its own hashtag and use of them in your content, now is the time to include them in your social media strategy.

7 Steps to Get Started

  1. Create a hashtag for your business name or brand. You will use this to tag content (status updates, pictures, videos) so your name is searchable. If you don’t use Twitter, you have more flexibility. (In Twitter, every character counts!) In the process of deciding your hashtag, research it first by doing searches in all the platforms to make sure it is not already in use. In my case, I use #ElkayAdvisors. (more…)

Getting Face-to-Face: How to Optimize Your Networking Time

Getting Face to Face: How to Optimize Your Networking TimeAre you looking for ways to optimize your time and effort when it comes to networking? Today, it takes a combination of using both online and offline strategies to make your connections count and help you grow your business. By joining groups in social networks, you can connect with prospects and referral sources to build relationships before you meet them in person. By strategically searching for events, you can spend more time at functions that also attract your ideal clients. Start at the web sites below and get networking!

LinkedIn – Your LinkedIn profile is only the first step in leveraging this powerful platform that is geared specifically to helping professionals connect with professionals. To expand your reach beyond your connections, look to join groups that will help you connect and share with your peers, purchasers of your products/services, and referral sources. (more…)

Podcast: Growth Strategies for Solopreneurs

Growth Strategies For SolopreneursSolopreneurs need to plan for their growth just as any business makes projections for the new year.  “Solos” face different challenges since they are not in an environment with a staff, communication with management, and structure to the process. For this reason, creating habits that will help the business be sustainable and grow are paramount to the success of their business.

In this podcast, we discuss discuss methods to leverage your talents to power up your business such as

  • How to assess your current business situation (What worked? What can be left behind?)
  • Professional development strategies for solopreneurs
  • How mastermind groups, mentors, and coaches can work for you.
  • How are your habits working for you? Are time management strategies in your mix?
  • How will you keep fresh, grounded, and ready to make your best strategic planning decisions for the new year?

Using LinkedIn to Build Your Business in Just 15 Minutes a Day

Using LinkedIn to Build Your Business in Just 15 Minutes a DayWhile many people only see LinkedIn as an online resume, savvy business people know that this social media platform is a great resource to help build your business and generate leads.

Wayne Breitbarth, LinkedIn expert and author of “The Power Formula for LinkedIn Success: Kickstart Your Business, Brand and Job Search” was a guest on Blog Talk Radio 30 Minute Business Dig and shared his best tips to getting the most out of this social media platform in just 15 minutes a day!

First, the there are two basic principles you need to follow with LinkedIn: 1) the more connections you have the better it will work for you, and 2) you must include keywords and personal branding stories in your profile.

According to Wayne, a great rule of thumb is “100 and 100,” which means get at least 100 connections and get your profile completed to 100%.

Here are Wayne’s top 6 tips to building your business using LinkedIn in 15 minutes a day.

  1. Make sure you respond to the messages in your inbox. Be responsive to people or you will miss opportunities.
  2. Be sure to invite the people you’ve met recently. Be proactive by inviting people to connect with you and do not use the standard (default) invitation message in your request. Give the person a reason to connect.  Also do not to do it from your mobile device, since this will only use the default message. Once you connect, see if you can follow up in person.
  3. Go through the previous discussions in your groups or post your own discussion. Share your expertise, and people will see you as the key authority in that space. Jump into discussions and help people.
  4. Review status updates from the previous day.
  5. Be sure to post your own status updates. Best practice – get started with one a day between 11 a.m. –  3 p.m. Always have a link on your status update for more information.
  6. Stay on top of your friends and who they are meeting because you might want to meet those people too. Use the “recently connected” feature.

Wayne tips on using LinkedIn in 15 minutes a day can be downloaded on this PDF doc.  Listen to the entire interview below.

Strategic Networking in a Social World

Strategic Networking in a Social WorldHow to Leverage Social Media to Connect

Are you a strategic networker?  Do you use social media to leverage your networking and create opportunities to connect?

The Internet and social media have changed how we do business, communicate and network with clients and prospects. Even more so, businesses are more constrained by time and money to invest in connecting and prospecting for business face-to-face. So how can you use social media to help make networking a better return on your investment?

Strategic networking using social media puts an end to shuffling from one event to another with a stack of business cards. Follow these four steps to get started.

  1. Look at your calendar and write down all the networking events you attended in the last year. Be specific and list who attended, why you attended, and what potential business opportunities were available to you.
  2. Set your criteria for what you expect from your networking time. Are you getting your name out there to brand yourself and company? Are you specifically looking for leads for business? Are you helping others connect and making referrals? Are you involved with the group in a leadership role?  It’s important that you understand the purpose of your networking time, and what your return will be for that time. You may have different criteria for different types of networking events.
  3. Take a hard look at how much of your networking leads to new business. Make a decision as to how much your time is worth and how much of your networking time needs to be dedicated to getting new business.
  4. Decide which networking events that you have been attending truly have given you a return on your investment.  Be ruthless. You may want to continue events where you know everyone and have a good time socializing, but is that going to help you grow your business?

Now it’s time to put strategy into your networking scenario.  Who is your target market and where do they “hang out?” Social media will help you find the people who can potentially buy or use your services or connect you with those who can. You want to strategically find the networking events that will help you meet your goals and make good use of your valuable time.

Making Strategic Connections On Line Leading to Off Line (more…)