Lisa Kanda Shares Expertise on “Marketing in the New Normal” Panel


Lisa Kanda Shares Expertise on “Marketing in the New Normal” Panel

NewNormalPanel (2)On Wednesday, October 9, the Greater Long Branch Chamber of Commerce sponsored a panel discussion and mini expo featuring Lisa Kanda along with fellow Chamber members, sharing their perspectives on “Marketing in the New Normal”. Over 60 business owners and community members gathered at Charley’s Ocean Grill to hear how businesses define the “new normal” and how to implement tactics and measure results for success.

The panel was moderated by Pauline Poyner, of Heritage House, Sothebys Real Estate, who asked the panelists questions relating to the “new normal”, and for the experts to share their proven techniques and tips to help businesses develop winning marketing strategies. The panelists included Michael Ciavolino of Shore Creative Group; Jeff Gould of Action Media Productions; Lisa Kanda of Elkay Corporate Advisors; Robert LaBella of Jamm Printing and Patty O’Neill of The Link News.

A Q&A session followed where attendees also submitted questions to the panelists. The Mini Expo showcased over 20 companies promoting their products and services. The highlight was the iPad Mini Giveaway sponsored by Colonial American Bank.

For more information about Elkay Corporate Advisors, LLC, go to


About Elkay Corporate Advisors
Elkay Corporate Advisors specializes in consulting, coaching and training businesses and individuals to help them be more effective and profitable. Services include business/marketing strategic plan facilitation and development; social media consulting and training; and executive coaching.  Lisa Kanda co-hosts the Blog Talk Radio show “30 Minute Business Dig”, and is a speaker and facilitator for associations and businesses throughout the United States.

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