7 Powerful Benefits from Marketing with Video

Video and business benefits

You’ve heard that using video to market your business can bring incredible results. But do the benefits outweigh the effort it takes to create a video and put it online?

In a word, YES! Shooting a video, editing and formatting it, uploading it to the Internet with the right title and description takes a bit of time. But the payoff for video marketing can be tremendous.

Here are seven real benefits of marketing with video:

1. Personal connection. The personal connection with your potential market is a huge selling factor. With video, your audience can truly get to know you, see you and get a sense of your personality. They get to see that you are indeed a real, live person. They start building a deeper relationship with you and feel as if they actually have met you.

2. Trust. There’s an old proverb: “Believe nothing of what you hear, and only half of what you see.” It can be very easy to be a fake and a fraud online. People are skeptical about claims they read online—and rightfully so. But video puts a face to your words and makes you more believable and trustworthy. And people will only buy from businesses and individuals that they trust.

3. Traffic. People are watching 8 BILLION+ videos per day on Facebook alone! That’s a whole lot of traffic you’re missing if you’re not marketing yourself with video. It’s free and easy to add your video to a large number of the video sites available online.

4. Emotional influence. The classic horror movie is a great example of how audio alone has an emotional effect on us. The creepy music comes in, immediately cluing you in that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener and create a much more compelling message than with just text alone.

5. Portability. Maybe even more so then articles and e-books, video is portable. Smartphones, tablets and all kinds of other devices allow video to be seen on the go. You can also allow people to download video easily so they can view it over and over again.

6. Demonstrations. Reviews, case studies and examples are great ways to sell products and services. It’s the reason why infomercials make millions of dollars. Now there’s no need for you to be annoying to make money with video, you just need to create videos that show and tell your potential customers why your product will be helpful for them.

7. Engagement. There are many reports available online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention—eyes and ears. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly create a message and call to action that engages your audience.

Overall, video is an effective marketing strategy that continues to grow in popularity. Since video is here to stay, it’s time to check out the options and see how quick and easy video marketing can be.

Are you interested in learning more about social media and using video? Watch my video series “Q&A With Lisa K.”

On YouTube 

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photo credit: Auryn & Anastacia via photopin (license)


Author’s content used under license, © Claire Communications

Q&A With Lisa K. – Blog Posts on LinkedIn

In this video of Q&A With Lisa K. I review the best way to promote blog posts on LinkedIn.
Do you simply share the link as a status update or do you include it as a published article?
Do you know that you can re-purpose your blog posts as articles on LinkedIn?

Watch the video for the answers.

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Do you have questions about using social media for your business?

Watch the series on You Tube for other Q&A videos or  if you have a question, post it in the comments below and I’ll include it in a future video – which may be recorded like this one or using the new Facebook Live video feature.

8 Ways to Use Video to Promote Your Business

Using Video to Promote Your Business

To be competitive in today’s online market, your marketing strategy must contain video. It’s a powerful form of content, which is rapidly becoming the primary marketing tool of choice for many small businesses.

That’s because videos showcase your and your company’s personality. They convey, in images, what you and your mission/vision are all about. They demonstrate both authenticity and authority online. They communicate valuable content in a format that engages your prospects. They let people in, they connect, so that people get to know you.

Business owners who use video for marketing purposes have cited an increase in sales, lead generation, website use, improved customer relations and more. It definitely pays to take advantage of video to spread your marketing message.

Here are 8 ways you can use videos to promote your business and take advantage of this powerful tool. Continue reading »

Q&A With Lisa K. Social Media Trends

Do you have questions about using social media for your business?

Welcome to my inaugural video in my new video series- Q&A With Lisa K. – where I will answer your questions about using social media to help your business.

If you have a question, post it in the comments below and I’ll include it in a future video – which may be recorded like this one or using the new Facebook Live video feature.

In this video: What’s the next big thing in social media? What social media platforms are relevant today?

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Find the Real Number Behind 500+ LinkedIn Connections

LinkedIn Connections

How to Find Out How Many Connections Someone Has to Strategically Grow Your LinkedIn Network

When you see 500+ on a LinkedIn profile, you have no idea how many connections they really have. Since LinkedIn likes to keep us in the dark about this information, how can you strategically use this information to make decisions on connecting with certain people?

In the video below, I demonstrate the ninja trick I discovered to find out how many connections someone really has. By looking at this number, you can then strategically decide which connections will help you grow your network.  The number of connections someone has will influence your ability to see more second and third connections, thus giving you more opportunity to build your business and connect with more people.

Here are some key takeaways from the video.

Connections are two-way relationships of trust between people who know each other. If you’re connected to someone, you’re following them and they’re following you by default.

Following allows you to read – right on your homepage – what members are sharing publicly on LinkedIn, including content that they’ve created such as long-form posts. You can follow someone without being connected to them.

There are four places where you will see a “Follow” link associated with a member profile.

  1. In a LinkedIn Group
  2. On a LinkedIn Influencers profile
  3. On a long post
  4. When you click on the “View Recent Updates” from a person’s profile page.

Steps to find the number of followers:

  1. Visit the profile of the person you want to review.
  2. Click on the arrow and select – View Recent Activity.
  3. Look  in the upper right corner to see the number of followers they have.
  4. If they are not actively publishing long posts, this number most likely reflects the number of first connections they have.
  5. If they write long posts, they may also  have followers in this number.
  6. Either way, this gives you an idea of their reach and how connecting with them can expand your network.

If you found this tip helpful or have some other LinkedIn tips to share, please comment below!