Business owners and marketing professionals face a constant learning curve to keep current in the social media space. Many times we are in a constant state of overwhelm as we struggle to stay current with the latest changes. I am often asked, “How do you keep up social media that constantly changes and not get overwhelmed?”
Overwhelm happens when there is no plan. It is important to implement a strategic social media plan that integrates with your overall marketing plan. This will help manage priorities of what’s important and what can wait. A focus on goals, objectives and return on investment will put the time and effort in perspective.
A proactive, self-development education plan can be developed to use inbound marketing techniques that will bring the latest information to you. Since social media platforms will continue to evolve and change, it’s important to find the experts and resources who already devote considerable time and have amassed expertise in the various platforms over the years. They are usually the “go-to” people and/or blogs that will provide the latest changes and guidance in how to implement the latest updates to your social media sites.
To get started, create a list of experts and/or resources based on the platforms that you use for your business. Your social media plan will have already determined where your target audience “hangs out” in social media.
To get you started here is the list of experts and resources who I follow to help me stay current.
Does your “to do” list seem to grow longer and longer regardless of your efforts? If your life is out of control, it could be because you believe and practice one or more of the excuses below about how we manage our time to get things done.
Excuse # 1 – I work so hard!
The more you sweat, the more you get. Edison perpetuated this excuse with his definition of genius. Genius is 1% inspiration and 99% perspiration. We often overstate the value of hard work. Working harder does not necessarily mean you are working smarter.
One of the biggest challenges to successfully using social media for your business is what to post, when to post it, and to find a way to track your efforts to see if you are meeting your goals.
By creating a social media editorial calendar, you can plan ahead to determine the type of content you will post, where you will post it, and when. Once you’ve outlined your content development strategy, you can track your frequency and days/times posts occur to measure engagement and results through your analytics.
To help in the process, I developed a three-step method to creating a social media calendar that works. Continue reading »
Have you noticed that suddenly everyone “wakes up” after Labor Day? I call it the “Back to School” mode. During the summer months, and especially in August, most people are in “Vacation Mode”, so when September hits, everyone realizes we only have four months left of this year and we better get moving.
Are you ready to re-engage and get the most out of this year? The first eight months are gone and the economy is not going to change in the next four months, so what are you going to do to complete the year on a positive note?
Procrastination. We all do it to some extent, but did you know that the degree to which you procrastinate can keep you from success? When coaching my clients on time management issues, undoubtedly procrastination comes up as one of the stumbling blocks to getting things done. Do you make any of these statements?
I work best under pressure.
I’m much more creative when I do things at the last minute.
I have plenty of time. My deadline is not until tomorrow.
So why do we do it? People procrastinate for different reasons. Do any of these ring true for you?
Poor time management, often associated with a distorted sense of the time available
An inability to prioritize tasks
“Biting off more than you can chew” – creating an overload of tasks at a specific time
Not knowing what is required to do the task
Feeling overwhelmed by the task(s)
Fear of failure or not meeting your own standards
Fear of success and its possible consequences
Perfectionism, having unrealistic standards
Boredom – task is not interesting or not important to you
Avoidance of things which are disliked or difficult.
How to Overcome Procrastination
Procrastination is a habit and to overcome procrastination you need to create new habits. As you know, habits are hard to break. Before you can create new habits, you need to take an honest assessment of how you manage your time; identify the reason(s) you’re procrastinating (see list above); and examine the typical procrastination excuses that you use. Once you have a clearer understanding of your behavior patterns, you’ll be able to develop new behaviors that are related to your specific issues.
A misconception is that this is a one size fits all solution. Only you can discover what obstacles are in your way so that you can overcome them. Your reasons for procrastinating are personal to you, and once you bring them to your awareness level and create a plan of action to make changes, you will see results that will work for you.
Tips to Create New Habits
Think about the consequences (identify the negative results of not completing the task).
Get organized. Make a “to do” list of what needs to get done.
Schedule your activities that need to get done when you are at your peak productivity time. So, if you are an early bird or a night owl, take this into consideration.
Don’t over schedule yourself. Be realistic in what you can get done.
Break large tasks into smaller, more manageable projects.
Visualize yourself completing the task successfully and how you will feel at that time.
Research what you don’t know.
Delegate it to someone who can help you (get some coaching).
Motivate yourself with a reward for completing the task (make it exciting — something you wouldn’t ordinarily give yourself).
Dwell on your strengths on tasks you have accomplished.
Stop trying to be perfect. Are your standards too high? It’s better to produce something rather than nothing!
Make a decision. Sometimes it is better to risk the possibility of making a mistake than to not make the decision at all.
Minimize distractions. Turn off the email notification sound on your computer; silence your phone; or hang a Do Not Disturb sign on your door.
Implement the “Do it now!” mantra. Whenever you catch yourself thinking, “I can do this later,” think “DO IT NOW!” Every time you follow through and do it now you are reinforcing the positive habit of action.
Success = Action
Successful people take action. They manage their time by planning for the future and setting goals and action plans. Habits of procrastination will keep you from taking action and acquiring the success you deserve in your life.
The challenge is to consistently practice new behaviors and overcome self defeating habits that keep you from your goals. There is no magic wand. Increasing your awareness and having clear strategies to stay focused will show results.
If you have any stories or comments about dealing with or overcoming procrastination, please place a comment below or go to my Facebook Fan Page and post it there.