Social Media

Facebook Adds New Feature to Schedule Posts

Facebook has finally provided page owners with the ability to schedule posts in advance. Now, admins have the option to schedule posts anywhere from 10 minutes prior to publishing or as far as 6 months in advance. If you have been using third party scheduling sites, such as Hootsuite or Tweetdeck to increase efficiency and time management, but feared losing news feed optimization because of third party apps, now you can plan ahead and schedule right within Facebook.

Here’s how it works.

When posting a new status, in the status update box, there is a clock in the lower left hand corner.  Upon clicking it, the user will be asked to pick a year, followed by the month, date, hour and minute.

Click ‘schedule,’ and the post will be sent to the activity log.

 

 

 

 

Under your activity log, “schedule posts” now appears. Displaying the date and time of when the future update will be posted.

 

 

 

 

 

If admins wish to change the time or cancel the post entirely, they can do so under ‘Scheduled Posts.’

The new scheduling feature is a great resource to manage your time while increasing the number of posts made the best times of the day for engagement. With the new admin roles, page owners should be reminded that only managers and content creator admins have the option of scheduling posts.

For more information, go to the Facebook help center page regarding scheduling, click here – http://ow.ly/buTmJ.

Facebook Allows Admins to Have Different Roles

Great news for Facebook business page owners! Facebook now enables you to select roles for admins.  With this new feature, you can select the level of control and interaction that your admins have with your business page.

The following five roles are now available for you to assign to your admins.

  1. Manager –Manager admins are able to manage other admin roles, edit the page and add apps, and create posts as the p age. As well as respond to and delete comments, send messages as the page, create ads, and view insights.
  2. Content Creator –Content creators, can edit the page and add apps, create posts as the page, and respond to and delete comments. They can also send messages as the page, create ads, and view insights.
  3. Moderator – Moderators are for controlling users interactions on the page. They can respond to and delete comments, send messages as the page, create ads, and view insights
  4. Advertiser – Advertisers can only create ads and view insights.
  5. Insights analyst –Insight analysts can only view insights, which are collected anonymous insights about people’s activity on the page.

3 Things You Need to Know (more…)

Top Ten Benefits of Having a Facebook Business Page

Top Ten Benefits of Having a Facebook Business PageDid you know that Facebook is the most popular social network for all ages?
According to Forrester Research -State Of Consumers And Technology: Benchmark 2011, US Report, 96% of  the total US adults online using social networks have an account with Facebook. With Facebook ranking as the number one social network of choice, the obvious question might be why isn’t your business on Facebook?

Creating a Facebook Business (or Fan) Page is easy and free. But once you’ve created the page, you can immediately benefit from the features pages offer.

  1. Business page content is in the public domain (where your individual profile is managed by your privacy settings) and is indexed by search engines.  Every bit of content – status updates, photos, links, events and videos – are able to be found by GoogleBing, etc. (more…)

Blogging – An Essential Marketing Tool for Business

Blogging - An Essential Marketing Tool for BusinesBusinesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.

Bea Fields, president of Bea Fields Companies, Inc. joined 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool. (more…)

Create a Social Media Editorial Calendar in 3 Steps

Create a Social Media Editorial Calendar in 3 StepsOne of the biggest challenges to successfully using social media for your business is what to post, when to post it, and to find a way to track your efforts to see if you are meeting your goals.

By creating a social media editorial calendar, you can plan ahead to determine the type of content you will post, where you will post it, and when. Once you’ve outlined your content development strategy, you can track your frequency and days/times posts occur to measure engagement and results through your analytics.

To help in the process, I developed a three-step method to creating a social media calendar that works. (more…)

Podcast: Social Media in the Workplace – Do You Need a Policy for That?

Social Media in the Workplace - Do You Need a Policy for That?Whether you have one employee or hundreds, in today’s electronic world, you should assume that your employees are using some type of social media in their personal lives, and likely in their professional lives too.  Are you?  Is your company or organization taking advantage of social media marketing such as Facebook, Twitter, You Tube, LinkedIn or professional blogs?   If so, this usage can have legal and other ramifications if you do not have set terms and conditions of using social media in the workplace.    Just as you likely have an employee handbook or policy manual containing  policies such as paid time off, benefits and  codes of conduct, it’s time to implement a social media policy in the workplace as well.

Jay Becker, labor and employment lawyer and Chair of the Labor and Employment Law Practice Area from the New Jersey based law firm of  Giordano, Halleran & Ciesla , shares his knowledge and experience on how social media can have certain legal ramifications if used (properly and improperly) in the workplace, and how employers should govern such usage. His interview on my show 30 Minute Business Dig on Blog Talk Radio is below. Jay answers questions about why an employer should have a social media policy, what should be included in a social media policy, and the practical and realistic use of social media in the workplace.  Listen to this informative interview and tell us what you think in the comments below.

Image: digitalart / FreeDigitalPhotos.net

Podcast: Leaving Wall Street to Sort Things Out

Eva Abreu is a true entrepreneur who captures the pulse of her community, connects her colleagues using social media, and motivates her followers and clients to simplify their lives and literally by getting organized. Eva recently joined us on 30 Minute Business Dig to share her journey from leaving her corporate background on Wall Street to the founding of her organizing company, Sort Things Out; becoming a social media business columnist for the Gannett newspapers The Home News Tribune and Courier News, and Gannett web site http://www.mycentraljersey.com; publisher of http://www.NJsocialmedia.com; and founder and executive producer of Eva Abreu Productions LLC, which produces family-friendly community theater.