In this video of Q&A With Lisa K. I review how to manage social media in the workplace to allow your employees to use these tools and become brand ambassadors. The question asked was “Are my employees using LinkedIn and other social media to enhance business development for my business?”
In this video of Q&A With Lisa K. I review the best way to promote blog posts on LinkedIn.
Do you simply share the link as a status update or do you include it as a published article?
Do you know that you can re-purpose your blog posts as articles on LinkedIn?
Watch the video for the answers.
Do you have questions about using social media for your business?
Business owners and marketing professionals face a constant learning curve to keep current in the social media space. Many times we are in a constant state of overwhelm as we struggle to stay current with the latest changes. I am often asked, “How do you keep up social media that constantly changes and not get overwhelmed?”
Overwhelm happens when there is no plan. It is important to implement a strategic social media plan that integrates with your overall marketing plan. This will help manage priorities of what’s important and what can wait. A focus on goals, objectives and return on investment will put the time and effort in perspective.
A proactive, self-development education plan can be developed to use inbound marketing techniques that will bring the latest information to you. Since social media platforms will continue to evolve and change, it’s important to find the experts and resources who already devote considerable time and have amassed expertise in the various platforms over the years. They are usually the “go-to” people and/or blogs that will provide the latest changes and guidance in how to implement the latest updates to your social media sites.
To get started, create a list of experts and/or resources based on the platforms that you use for your business. Your social media plan will have already determined where your target audience “hangs out” in social media.
To get you started here is the list of experts and resources who I follow to help me stay current.
If you are a “late night” fanatic, you probably watched the last Tonight Show that Jay Leno hosted and are anticipating Jimmy Fallon taking over the helm. If you are a Fallon fan and have already been watching his show, you are most likely already engaging with him on his many social media channels.
During the transition between the hosts, Fallon has been actively talking to his audience through social media. The “Ask Jimmy” segment has him answering fans questions, especially what they can expect on the new “Tonight Show.” Fallon has said he will continue his “Hashtag Game” where he asks his Twitter followers to submit their tweets about a topic he selects, and he reads his favorites on the air.
Many people think the “hashtag” is a joke that was made popular during the skit Fallon did with Justin Timberlake.