Social Media

Q&A With Lisa K. – Employee Use of Social Media

In this video of Q&A With Lisa K. I review how to manage social media in the workplace to allow your employees to use these tools and become brand ambassadors. The question asked was “Are my employees using LinkedIn and other social media to enhance business development for my business?”

Watch the video for the answers.

Q&A With Lisa K. – Blog Posts on LinkedIn

In this video of Q&A With Lisa K. I review the best way to promote blog posts on LinkedIn.
Do you simply share the link as a status update or do you include it as a published article?
Do you know that you can re-purpose your blog posts as articles on LinkedIn?

Watch the video for the answers.

Do you have questions about using social media for your business?

Watch the series on You Tube for other Q&A videos or  if you have a question, post it in the comments below and I’ll include it in a future video – which may be recorded like this one or using the new Facebook Live video feature.

Q&A With Lisa K. Social Media Trends

Do you have questions about using social media for your business?

Welcome to my inaugural video in my new video series- Q&A With Lisa K. – where I will answer your questions about using social media to help your business.

If you have a question, post it in the comments below and I’ll include it in a future video – which may be recorded like this one or using the new Facebook Live video feature.

In this video: What’s the next big thing in social media? What social media platforms are relevant today?

How to Avoid Social Media Overwhelm for Your Business

HowToAvoidSocialMediaOverwhelmBusiness owners and marketing professionals face a constant learning curve to keep current in the social media space. Many times we are in a constant state of overwhelm as we struggle to stay current with the latest changes. I am often asked, “How do you keep up social media that constantly changes and not get overwhelmed?”

Overwhelm happens when there is no plan. It is important to implement a strategic social media plan that integrates with your overall marketing plan. This will help manage priorities of what’s important and what can wait. A focus on goals, objectives and return on investment will put the time and effort in perspective.

A proactive, self-development education plan can be developed to use inbound marketing techniques that will bring the latest information to you. Since social media platforms will continue to evolve and change, it’s important to find the experts and resources who already devote considerable time and have amassed expertise in the various platforms over the years. They are usually the “go-to” people and/or blogs that will provide the latest changes and guidance in how to implement the latest updates to your social media sites.

To get started, create a list of experts and/or resources based on the platforms that you use for your business. Your social media plan will have already determined where your target audience “hangs out” in social media.

To get you started here is the list of experts and resources who I follow to help me stay current.

List of Social Media Experts

Facebook – Mari Smith

LinkedIn – Wayne Breitbarth

Google+ – Steven Hovnanian

Twitter – Mark Schaefer

Instagram – Sue B. Zimmerman

Pinterest  – Cynthia Sanchez

List of Social Media Resources (more…)

The Tonight Show and the Second Screen: What Will Jimmy Fallon Do Next?

The Tonight Show and the Second Screen: What Will Jimmy Fallon Do Next?

If you are a “late night” fanatic, you probably watched the last Tonight Show that Jay Leno hosted and are anticipating Jimmy Fallon taking over the helm. If you are a Fallon fan and have already been watching his show, you are most likely already engaging with him on his many social media channels.

During the transition between the hosts, Fallon has been actively talking to his audience through social media. The “Ask Jimmy” segment has him answering fans questions, especially what they can expect on the new “Tonight Show.” Fallon has said he will continue his “Hashtag Game” where he asks his Twitter followers to submit their tweets about a topic he selects, and he reads his favorites on the air.

Many people think the “hashtag” is a joke that was made popular during the skit Fallon did with Justin Timberlake.

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How to Update Your Social Media in Less Than Two Hours a Week

How To Update Your Social Media in 2 Hours a WeekFeaturing a Guest Post by Melissa Donnelly, Marketing Assistant, Elkay Corporate Advisors

Finding content and publishing status updates for social media can be perceived as very time-consuming. Fortunately, there are many ways to make your time on social media more efficient and organized. You may be able to spend less than two hours a week working on social media.

Plan Ahead

Start by considering what type of content you would like to share with your fans, followers and connections. Marty Weintraub and Lauren Litwinka, authors of The Complete Social Media Community Manager’s Guide, developed the 50/30/20 rule. According to this standard, 50% of your social media content should be shared industry news. Thirty percent of your updates should showcase personality. And finally, 20% of your posts should be specifically about your business.

Content Development Tools

An editorial calendar is the key to organizing your social media content. Developing a social media editorial calendar can be as simple as creating a spreadsheet with dates, times, pre-written posts, and any images or links you would like to include. Read more about how to create an editorial calendar for your social media in just three steps here.

Another useful tool that can help organize your content is Readability.com. It serves as a virtual place to save any articles that you have read and would like to share with your fans later. Just remember to use the original post for your links!

Time Management Tools

Hootsuite.com is a web-based social media scheduler. By signing up for an account through Hootsuite, you can link to many of your social media platforms and schedule posts in advance. Facebook also allows admins to schedule posts in advance by using the clock icon on the status update bar.Read more about scheduling posts in Facebook here.

By planning ahead and using these tools, you may be able to schedule as much as 80% of your social media updates in advance. The rest of your status updates, tweets and posts can be done “in real time”. A little organization and some helpful tools can make updating social media a much more efficient process.

 

7 Steps to Using Hashtags in Your Social Media Strategy

7 Steps To Using Hashtags in Your Social Media StrategyFacebook has finally joined the trend and now supports clickable hashtags. Now, if you are not a user of Twitter, Instagram or Google+, you might think “so what?” The game changer is that Facebook and its over one billion users have now joined the party. Hashtags have been used in the other social media platforms all along, but Facebook can expose your business and brand to an entirely new audience.

For the newbie, a hashtag is the use of the symbol (#) in front of a word, a phrase, or even a picture or video that makes the item findable as a searchable “tag”. It makes it incredibly easy to follow topics, trends, brands, conversations and so on. The Twitterverse has been using them for years, and they are especially useful for breaking news and Twitter’s version of chat called Tweetchat. Conferences and conventions have been using hashtags to aggregate their content for their events, and many advertisers and networks have exploited their use on TV or in print.

While Facebook hasn’t perfected its hashtag implementation (there are some glitches), it is significant enough for businesses to take notice. If your business hasn’t adopted its own hashtag and use of them in your content, now is the time to include them in your social media strategy.

7 Steps to Get Started

  1. Create a hashtag for your business name or brand. You will use this to tag content (status updates, pictures, videos) so your name is searchable. If you don’t use Twitter, you have more flexibility. (In Twitter, every character counts!) In the process of deciding your hashtag, research it first by doing searches in all the platforms to make sure it is not already in use. In my case, I use #ElkayAdvisors. (more…)

Podcast: Sell Yourself to Your LinkedIn Audience

Sell Yourself To Your LinkedIn AudienceAre you utilizing LinkedIn to its fullest potential? With so many changes to keep up with, 30 Minute Business Dig invited LinkedIn guru Wayne Breitbarth back to our Blog Talk Radio show to share the latest tips and tricks to using LinkedIn as a dynamic marketing tool.

During our podcast, Wayne answers questions about the newest features on the platform, how to use media and the professional gallery to differentiate your profile from the pack, and the importance of recommendations and endorsements. Click on the link to get a copy of his white paper referred to in the podcast, Don’t Whine About LinkedIn’s Changes, Capitalize on Them!

Social Media for Business – 7 Steps to Create Your Strategy

Social Media for Business - 7 Steps to Create Your StrategyOne of the most common statements I hear from businesses is “I know we need to use social media in our marketing, but we don’t know where to start.” One of the tools I use in my Social Media Strategy Workshop is a worksheet that helps businesses use a strategic approach to implementing and integrating social media into their marketing mix.

7 Steps to Create Your Social Media Strategy (more…)

Using LinkedIn to Build Your Business in Just 15 Minutes a Day

Using LinkedIn to Build Your Business in Just 15 Minutes a DayWhile many people only see LinkedIn as an online resume, savvy business people know that this social media platform is a great resource to help build your business and generate leads.

Wayne Breitbarth, LinkedIn expert and author of “The Power Formula for LinkedIn Success: Kickstart Your Business, Brand and Job Search” was a guest on Blog Talk Radio 30 Minute Business Dig and shared his best tips to getting the most out of this social media platform in just 15 minutes a day!

First, the there are two basic principles you need to follow with LinkedIn: 1) the more connections you have the better it will work for you, and 2) you must include keywords and personal branding stories in your profile.

According to Wayne, a great rule of thumb is “100 and 100,” which means get at least 100 connections and get your profile completed to 100%.

Here are Wayne’s top 6 tips to building your business using LinkedIn in 15 minutes a day.

  1. Make sure you respond to the messages in your inbox. Be responsive to people or you will miss opportunities.
  2. Be sure to invite the people you’ve met recently. Be proactive by inviting people to connect with you and do not use the standard (default) invitation message in your request. Give the person a reason to connect.  Also do not to do it from your mobile device, since this will only use the default message. Once you connect, see if you can follow up in person.
  3. Go through the previous discussions in your groups or post your own discussion. Share your expertise, and people will see you as the key authority in that space. Jump into discussions and help people.
  4. Review status updates from the previous day.
  5. Be sure to post your own status updates. Best practice – get started with one a day between 11 a.m. –  3 p.m. Always have a link on your status update for more information.
  6. Stay on top of your friends and who they are meeting because you might want to meet those people too. Use the “recently connected” feature.

Wayne tips on using LinkedIn in 15 minutes a day can be downloaded on this PDF doc.  Listen to the entire interview below.