An Edgy Conversation with Dan Waldschmidt

Edgy conversations are the backbone of Dan Waldschmidt’s approach to making a difference.  According to Dan, most of our conversations are lame and we’ve forgotten how to be intimate and real in our dialogue. His blog, the Edge of Explosion, was rated by the Wall Street Journal as one of the top seven sales blogs anywhere on the Internet. Dan doesn’t settle for corporate speak and instead challenges us to have intimate conversations that truly make us pause. Can you even remember the last conversation that did that for you?

Dan joined 30 Minute Business Dig on Blog Talk Radio to share his story and insights to getting “edgy.” He states, “It’s not what we do, it’s who we are.”

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Coloring Outside the Lines Without Falling Off the Page

Jeff Tobe, author and speaker, joined 30 Minute Business Dig to inspire businesses to think more creatively when interacting with their customers. In today’s economy, we can no longer continue to do what we’ve always done and expect different results. We need to be innovative and step out of our comfort zones to gain the competitive edge.

Jeff shares stories to illustrate his point throughout the interview. It’s entertaining and informative at the same time! After you listen, please comment with how you are creating unforgettable customer experiences!

Podcast: Strategy CPR – How To Breathe Life Back Into Your Organization’s Game Plan

Does your organization have a strategic plan?  Is is sitting on a shelf collecting dust or is it truly a living, dynamic document that is guiding your business forward? Companies large and small spend significant time and resources developing strategic plans. But how many of them truly get the return on the investment? The best of intentions can be sidelined by the day-to-day tasks of taking care of business.

Creative strategist Dianna Sadlouskos shares her advice for how to take swift action to breathe life into your company game plan. Strategy CPR sounds like a “life and death” situation for an organization, yet if a business is showing symptoms that keep them from implementation and execution, they can end up stagnating and falling behind the competition.

This informative interview provides business leaders with concrete steps and actions to take to prevent “cardiac arrest.”

Podcast: Are You a Transformational Leader?

Today, the emphasis is on being a transformational leader so your organization can thrive in today’s economy. The transformational leader taps into the discretionary energy, creativity and potential of their followers.  Henna Inam, CEO of Transformational Leadership Inc. shared her perspective and insight about these trends, especially how they are affecting women as they ascend to transformational leadership in their organizations. She shares four things that differentiate the transformational leader:

  1. Sense of purpose
  2. Treating people uniquely
  3. Intellectual stimulation
  4. Instilling trust

The need for organizations to embrace transformational leadership is directly proportionate to three major trends that are now shaping organizations:

  1. The pace of change we are seeing is dramatic and unpredictable
  2. The move to more transparency
  3. The need to increase creativity and innovation

Henna shares some startling statistics about women leaving the corporate America and the impact that has and will have on organizations. According to the Center for Work Life Policy, at the entry level, 63% of the workforce is women.  In the executive ranks, this drops to 20%. In Fortune 500 CEO’s, only 3% are women. This huge “brain drain” is a loss for corporate America.

Listen to the entire interview for more. Do you think these statistics are true and what can we do about it?

Podcast: PR 2.0: What Business Professionals Need to Know About the Changing Communications Landscape

Are you using PR 2.0 to tell a different brand story…a more human and customized story connecting directly with stakeholders?  Today’s business professionals can’t look at the old traditional broadcast model and expect that from sender to receiver the model will be successful in a social community. On the contrary, social communications is a peer-to-peer approach with people wanting to speak to people, and trusting information more from their peers and less from the media, big brands or the government.  The rise of the citizen or journalist and democratized content has forever changed the strategy behind brand communication and smart business professionals know that they are planning for engagement and deep connections, which lead to everything from conversations, education and authority to participation, endorsements and relationships.  The tables have turned and the CEO, CFO and CIO are not the C-Suite that matters, rather consumers are the new C-Suite and brands must pay attention. Brands are learning to embrace ways to participate with them by sharing meaningful information that answers questions, solves problems and helps with decision-making.  The business professional who support PR 2.0 communication build better relationships, stronger communities and loyal customers for their brands.

Deirdre Breakenridge, President and Executive Director of Communications at Mango! Marketing, is a veteran in the PR industry. The author of four Financial Times books, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009; “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” During this interview she shares her knowledge of how communications is changing in our digital world and provides insight to businesses on how to manage and participate in PR 2.0 and social communications.