Podcast: Smart Marketing: Tools for Today to Grow Your Business

Smart Marketing Tools To Grow Your BusinessHave you ever wondered what it takes to create exponential growth for your company? Just how does a marketing strategy result in exponential growth? Companies that have experienced tremendous success and rapid growth implement smart marketing tools to accelerate the process.

Listen to our latest podcast from 30 Minute Business Dig as we dig deep with Mike Slover, ad writer and marketing and advertising expert, on his perspective, based on his vast experience, about the fundamentals of smart marketing.

Mike builds on these three key objectives:

  1. finding the right selling strategy by identifying limiting factors and defeating objections
  2. imposing characteristics on your brand to make it likable, trustworthy and relatable, and
  3. retaining your customer base by creating an unexpected positive experience – the “delight factor”.

Podcast: Sell Yourself to Your LinkedIn Audience

Sell Yourself To Your LinkedIn AudienceAre you utilizing LinkedIn to its fullest potential? With so many changes to keep up with, 30 Minute Business Dig invited LinkedIn guru Wayne Breitbarth back to our Blog Talk Radio show to share the latest tips and tricks to using LinkedIn as a dynamic marketing tool.

During our podcast, Wayne answers questions about the newest features on the platform, how to use media and the professional gallery to differentiate your profile from the pack, and the importance of recommendations and endorsements. Click on the link to get a copy of his white paper referred to in the podcast, Don’t Whine About LinkedIn’s Changes, Capitalize on Them!

Podcast: Growth Strategies for Solopreneurs

Growth Strategies For SolopreneursSolopreneurs need to plan for their growth just as any business makes projections for the new year.  “Solos” face different challenges since they are not in an environment with a staff, communication with management, and structure to the process. For this reason, creating habits that will help the business be sustainable and grow are paramount to the success of their business.

In this podcast, we discuss discuss methods to leverage your talents to power up your business such as

  • How to assess your current business situation (What worked? What can be left behind?)
  • Professional development strategies for solopreneurs
  • How mastermind groups, mentors, and coaches can work for you.
  • How are your habits working for you? Are time management strategies in your mix?
  • How will you keep fresh, grounded, and ready to make your best strategic planning decisions for the new year?

Using LinkedIn to Build Your Business in Just 15 Minutes a Day

Using LinkedIn to Build Your Business in Just 15 Minutes a DayWhile many people only see LinkedIn as an online resume, savvy business people know that this social media platform is a great resource to help build your business and generate leads.

Wayne Breitbarth, LinkedIn expert and author of “The Power Formula for LinkedIn Success: Kickstart Your Business, Brand and Job Search” was a guest on Blog Talk Radio 30 Minute Business Dig and shared his best tips to getting the most out of this social media platform in just 15 minutes a day!

First, the there are two basic principles you need to follow with LinkedIn: 1) the more connections you have the better it will work for you, and 2) you must include keywords and personal branding stories in your profile.

According to Wayne, a great rule of thumb is “100 and 100,” which means get at least 100 connections and get your profile completed to 100%.

Here are Wayne’s top 6 tips to building your business using LinkedIn in 15 minutes a day.

  1. Make sure you respond to the messages in your inbox. Be responsive to people or you will miss opportunities.
  2. Be sure to invite the people you’ve met recently. Be proactive by inviting people to connect with you and do not use the standard (default) invitation message in your request. Give the person a reason to connect.  Also do not to do it from your mobile device, since this will only use the default message. Once you connect, see if you can follow up in person.
  3. Go through the previous discussions in your groups or post your own discussion. Share your expertise, and people will see you as the key authority in that space. Jump into discussions and help people.
  4. Review status updates from the previous day.
  5. Be sure to post your own status updates. Best practice – get started with one a day between 11 a.m. –  3 p.m. Always have a link on your status update for more information.
  6. Stay on top of your friends and who they are meeting because you might want to meet those people too. Use the “recently connected” feature.

Wayne tips on using LinkedIn in 15 minutes a day can be downloaded on this PDF doc.  Listen to the entire interview below.

Podcast: Four Soaring Solopreneurs Share Their Stories

Four Soaring Solopreneurs Share Their StoriesThe How to Soar as a Solopreneur series on our Blog Talk Radio Show, 30 Minute Business Dig, continued with a panel discussion featuring four solopreneurs who have battled the odds and overcome many obstacles to success. This podcast focuses on the stories of our guests so that their triumphs and challenges may help others to strategically plan their course of action, recognize and address the potential road blocks, and plan for sustained success.

Our panel includes the following dynamic solopreneurs who each have a unique perspective to share on their personal journey to success. Continue reading »