Podcast: PR 2.0: What Business Professionals Need to Know About the Changing Communications Landscape

Are you using PR 2.0 to tell a different brand story…a more human and customized story connecting directly with stakeholders?  Today’s business professionals can’t look at the old traditional broadcast model and expect that from sender to receiver the model will be successful in a social community. On the contrary, social communications is a peer-to-peer approach with people wanting to speak to people, and trusting information more from their peers and less from the media, big brands or the government.  The rise of the citizen or journalist and democratized content has forever changed the strategy behind brand communication and smart business professionals know that they are planning for engagement and deep connections, which lead to everything from conversations, education and authority to participation, endorsements and relationships.  The tables have turned and the CEO, CFO and CIO are not the C-Suite that matters, rather consumers are the new C-Suite and brands must pay attention. Brands are learning to embrace ways to participate with them by sharing meaningful information that answers questions, solves problems and helps with decision-making.  The business professional who support PR 2.0 communication build better relationships, stronger communities and loyal customers for their brands.

Deirdre Breakenridge, President and Executive Director of Communications at Mango! Marketing, is a veteran in the PR industry. The author of four Financial Times books, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009; “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” During this interview she shares her knowledge of how communications is changing in our digital world and provides insight to businesses on how to manage and participate in PR 2.0 and social communications.

Podcast: Can Leaders Influence Hardiness?

Your ability to showcase leadership resilience can make a marked difference in your success regardless of economic climate or circumstances. DonnaLyn Giegerich joined 30 Minute Business Dig to share her experience as an expert in resiliency after managing a dual couple cancer diagnosis. She survived a 10-hour complex surgery for a four in one million rare Leiomyosarcoma cancer at nearly the same time her husband was waging his own cancer journey.

As an empowerment speaker and wellness coach, she will share how to become aware of your “hardiness quotient” and empower your teams. How resilient are you? How to you approach adversity? Learn the four managerial lenses that will ramp up your resiliency.  DonnaLyn will give you usable tools to help you push through challenges and achieve meaningful change both in work and life.

Podcast: Transformation: Using Images to Get to the “Heart of the Matter”

Irene Kelly shares her experiences as one of the creators of JICT Images. JICT Images is a set of evocative images that quickly move people to a deeper level. The images inspire metaphors that move users to a deeper place … “the heart of the matter” quickly. Irene’s provocative tools utilize images to inspire and stimulate creativity for solutions in organizations.

Podcast: Leadership in Turbulent Times

What the Great Masters of Art Can Teach Us

Artist, speaker, and creative catalyst, Fred Mandell joins 30 Minute Business Dig to share “How to apply The Seven Creative Skills™ of the Great Masters of Art to the leadership challenge.” Leonardo Da Vinci, Claude Monet, Pablo Picasso, Berthe Morisot —these are some of the greatest creatives in history. What do these artists have in common with people in leadership?

Podcast: An Attitude of Gratitude

Life is not what happens to us, but how we react to it. You may have heard this before, but in it’s true essence, when you place gratitude first in your reactions, the paradigm shifts. This Blog Talk Radio show takes a look back at 2010 as some of our past guests return to share their perspectives on gratitude.