Generate Buzz for Your Business By Becoming Semi Famous

Burke AllenIn a crowded marketplace, we are all looking for ways to stand out from the crowd and generate publicity for our product or service. Burke Allen, CEO and President of Allen Media Strategies, joined 30 Minute Business Dig on Blog Talk Radio to share his tips on getting free media exposure in print, radio, television and online through what he calls “Becoming Semi Famous,”  which is also the title of his book. Allen brings three decades of entertainment business experience as a radio and TV host, writer, top-rated morning show personality, radio station owner, national booking agent, broadcast consultant and educator.

Allen shares some incredible stories of how his clients have used this technique to generate sales and create buzz for their businesses. He gives examples of how becoming semi famous works; who can benefit from this strategy; how to become a media darling so you continue to get calls for interviews; and some basic interview do’s and don’ts.

Listen to this entertaining and lively discussion – and implement some of these great ideas to help you and your business get free publicity and sales for your product or service.

An Edgy Conversation with Dan Waldschmidt

Edgy conversations are the backbone of Dan Waldschmidt’s approach to making a difference.  According to Dan, most of our conversations are lame and we’ve forgotten how to be intimate and real in our dialogue. His blog, the Edge of Explosion, was rated by the Wall Street Journal as one of the top seven sales blogs anywhere on the Internet. Dan doesn’t settle for corporate speak and instead challenges us to have intimate conversations that truly make us pause. Can you even remember the last conversation that did that for you?

Dan joined 30 Minute Business Dig on Blog Talk Radio to share his story and insights to getting “edgy.” He states, “It’s not what we do, it’s who we are.”

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Coloring Outside the Lines Without Falling Off the Page

Jeff Tobe, author and speaker, joined 30 Minute Business Dig to inspire businesses to think more creatively when interacting with their customers. In today’s economy, we can no longer continue to do what we’ve always done and expect different results. We need to be innovative and step out of our comfort zones to gain the competitive edge.

Jeff shares stories to illustrate his point throughout the interview. It’s entertaining and informative at the same time! After you listen, please comment with how you are creating unforgettable customer experiences!

Podcast: Strategy CPR – How To Breathe Life Back Into Your Organization’s Game Plan

Does your organization have a strategic plan?  Is is sitting on a shelf collecting dust or is it truly a living, dynamic document that is guiding your business forward? Companies large and small spend significant time and resources developing strategic plans. But how many of them truly get the return on the investment? The best of intentions can be sidelined by the day-to-day tasks of taking care of business.

Creative strategist Dianna Sadlouskos shares her advice for how to take swift action to breathe life into your company game plan. Strategy CPR sounds like a “life and death” situation for an organization, yet if a business is showing symptoms that keep them from implementation and execution, they can end up stagnating and falling behind the competition.

This informative interview provides business leaders with concrete steps and actions to take to prevent “cardiac arrest.”

Podcast: Are You a Transformational Leader?

Today, the emphasis is on being a transformational leader so your organization can thrive in today’s economy. The transformational leader taps into the discretionary energy, creativity and potential of their followers.  Henna Inam, CEO of Transformational Leadership Inc. shared her perspective and insight about these trends, especially how they are affecting women as they ascend to transformational leadership in their organizations. She shares four things that differentiate the transformational leader:

  1. Sense of purpose
  2. Treating people uniquely
  3. Intellectual stimulation
  4. Instilling trust

The need for organizations to embrace transformational leadership is directly proportionate to three major trends that are now shaping organizations:

  1. The pace of change we are seeing is dramatic and unpredictable
  2. The move to more transparency
  3. The need to increase creativity and innovation

Henna shares some startling statistics about women leaving the corporate America and the impact that has and will have on organizations. According to the Center for Work Life Policy, at the entry level, 63% of the workforce is women.  In the executive ranks, this drops to 20%. In Fortune 500 CEO’s, only 3% are women. This huge “brain drain” is a loss for corporate America.

Listen to the entire interview for more. Do you think these statistics are true and what can we do about it?