Podcast: Marketing Done Right

Mike Slover & The Campbell LineMike Slover, V.P. of Marketing for Campbell Cameras & The Campbell Outdoor Challenge, LOVES his job! Campbell Cameras is a camera store that’s fundamental selling proposition is selling video camera & equipment to the outdoorsman, specifically hunter & fishermen. Campbell Cameras has DOUBLED in sales growth the last two years and services clients all over the USA. Mike shares his insights, experiences, tips, and birds-eye view for successful marketing strategies.

Podcast: “Little Egypt” is Growing

“Little Egypt”, is the beautiful Illinois region that is geographically, culturally, and economically very different from the rest of the state. Jeff Doherty is Executive Director for the Jackson Growth Alliance, a cooperative effort between government, university and business leaders in Jackson County, Illinois, to promote and encourage economic and community development. Jeff shares the strategies, planning process, and the exciting success stories that underscore a resilient business and industrial environment, and stimulates growth in Jackson County, Illinois.

Podcast: A Funny Thing Happened on the Way to My Dream

Jay Niblick, bestselling author and one of the world’s leading authorities on the application of Formal Axiology in a business environment, brings a fresh perspective to entrepreneurs and business owners in discovering their Genius. Jay’s book, “What’s Your Genius”, is the result of seven years of research into what drives individual performance and excellence. His study separates performance into five levels with the fifth level being the absolute peak of performance or what we called “Genius.”

Podcast: Wendy J. Galloway – A Woman on the Move

Wendy J. Galloway, who serves as Director of Programs for the New Jersey Department of State, shares her inspiring story that has impacted the lives of many women.

Are You Using the Forrest Gump Strategy?

Life is like a box of chocolates. You never know what you’re gonna get.

Leaving your business health and growth to chance will result in “never knowing what you’re gonna get.”
The best way for you to predict the future is to create it!

Creating a strategy for your business is more than what I like to call “doing the do.”  Now I know that may sound a little gross, but maybe you can relate more when I put it this way – doing customer service, doing networking, doing social media, doing events – the act of doing without knowing why you’re doing it other than you think you should be.
Does this relate to you?

You can be like Forrest Gump and just take whatever you get.
OR
You can change how you do things and your approach.

By creating a clear and concise strategic plan, you set the course for your business. Your vision, mission, goals and action plan will provide you with the mindset and tools for success.

Strategic planning provides a format to guide your business through a systematic process to establish measurable and attainable results. The core components of any plan include the following:

  • Vision Statement
  • Values & Principles
  • External Assessment
  • Competitive and Trend Analysis
  • Internal Appraisal
  • Strengths, Limitations, Opportunities and Threats
  • Mission Statement
  • Critical Goal Categories
  • Organizational Goals
  • Market and Sales Plans
  • Implementation

So why are you willing to settle for the coconut cream when you really wanted the caramel?