Today, the emphasis is on being a transformational leader so your organization can thrive in today’s economy. The transformational leader taps into the discretionary energy, creativity and potential of their followers. Henna Inam, CEO of Transformational Leadership Inc. shared her perspective and insight about these trends, especially how they are affecting women as they ascend to transformational leadership in their organizations. She shares four things that differentiate the transformational leader:
Sense of purpose
Treating people uniquely
The need for organizations to embrace transformational leadership is directly proportionate to three major trends that are now shaping organizations:
The pace of change we are seeing is dramatic and unpredictable
The move to more transparency
The need to increase creativity and innovation
Henna shares some startling statistics about women leaving the corporate America and the impact that has and will have on organizations. According to the Center for Work Life Policy, at the entry level, 63% of the workforce is women. In the executive ranks, this drops to 20%. In Fortune 500 CEO’s, only 3% are women. This huge “brain drain” is a loss for corporate America.
Listen to the entire interview for more. Do you think these statistics are true and what can we do about it?
Are you using PR 2.0 to tell a different brand story…a more human and customized story connecting directly with stakeholders? Today’s business professionals can’t look at the old traditional broadcast model and expect that from sender to receiver the model will be successful in a social community. On the contrary, social communications is a peer-to-peer approach with people wanting to speak to people, and trusting information more from their peers and less from the media, big brands or the government. The rise of the citizen or journalist and democratized content has forever changed the strategy behind brand communication and smart business professionals know that they are planning for engagement and deep connections, which lead to everything from conversations, education and authority to participation, endorsements and relationships. The tables have turned and the CEO, CFO and CIO are not the C-Suite that matters, rather consumers are the new C-Suite and brands must pay attention. Brands are learning to embrace ways to participate with them by sharing meaningful information that answers questions, solves problems and helps with decision-making. The business professional who support PR 2.0 communication build better relationships, stronger communities and loyal customers for their brands.
When working with businesses, one of the most common requests I receive from leadership is, “How do I get more out of my people?” Tom Peters has a series on You Tube called The Little Big Things. In this video he talks about the 4 Most Important Words for Leadership.
Business owners, managers, and anyone in a leadership position would do themselves a great service and ask their team members on regular basis – “What Do You Think?” It goes far beyond giving lip service or putting out a suggestion box. It is a sincere probing to discover how to best empower and motivate those who work for you.
I suggest to Tom and business owners that they take it to one more level and after asking, “What do you think?” that they follow up with “Is there anything else?
Your ability to showcase leadership resilience can make a marked difference in your success regardless of economic climate or circumstances. DonnaLyn Giegerich joined 30 Minute Business Dig to share her experience as an expert in resiliency after managing a dual couple cancer diagnosis. She survived a 10-hour complex surgery for a four in one million rare Leiomyosarcoma cancer at nearly the same time her husband was waging his own cancer journey.
As an empowerment speaker and wellness coach, she will share how to become aware of your “hardiness quotient” and empower your teams. How resilient are you? How to you approach adversity? Learn the four managerial lenses that will ramp up your resiliency. DonnaLyn will give you usable tools to help you push through challenges and achieve meaningful change both in work and life.
Artist, speaker, and creative catalyst, Fred Mandell joins 30 Minute Business Dig to share “How to apply The Seven Creative Skills™ of the Great Masters of Art to the leadership challenge.” Leonardo Da Vinci, Claude Monet, Pablo Picasso, Berthe Morisot —these are some of the greatest creatives in history. What do these artists have in common with people in leadership?