Management

Podcast: Are You a Transformational Leader?

Today, the emphasis is on being a transformational leader so your organization can thrive in today’s economy. The transformational leader taps into the discretionary energy, creativity and potential of their followers.  Henna Inam, CEO of Transformational Leadership Inc. shared her perspective and insight about these trends, especially how they are affecting women as they ascend to transformational leadership in their organizations. She shares four things that differentiate the transformational leader:

  1. Sense of purpose
  2. Treating people uniquely
  3. Intellectual stimulation
  4. Instilling trust

The need for organizations to embrace transformational leadership is directly proportionate to three major trends that are now shaping organizations:

  1. The pace of change we are seeing is dramatic and unpredictable
  2. The move to more transparency
  3. The need to increase creativity and innovation

Henna shares some startling statistics about women leaving the corporate America and the impact that has and will have on organizations. According to the Center for Work Life Policy, at the entry level, 63% of the workforce is women.  In the executive ranks, this drops to 20%. In Fortune 500 CEO’s, only 3% are women. This huge “brain drain” is a loss for corporate America.

Listen to the entire interview for more. Do you think these statistics are true and what can we do about it?

Podcast: PR 2.0: What Business Professionals Need to Know About the Changing Communications Landscape

Are you using PR 2.0 to tell a different brand story…a more human and customized story connecting directly with stakeholders?  Today’s business professionals can’t look at the old traditional broadcast model and expect that from sender to receiver the model will be successful in a social community. On the contrary, social communications is a peer-to-peer approach with people wanting to speak to people, and trusting information more from their peers and less from the media, big brands or the government.  The rise of the citizen or journalist and democratized content has forever changed the strategy behind brand communication and smart business professionals know that they are planning for engagement and deep connections, which lead to everything from conversations, education and authority to participation, endorsements and relationships.  The tables have turned and the CEO, CFO and CIO are not the C-Suite that matters, rather consumers are the new C-Suite and brands must pay attention. Brands are learning to embrace ways to participate with them by sharing meaningful information that answers questions, solves problems and helps with decision-making.  The business professional who support PR 2.0 communication build better relationships, stronger communities and loyal customers for their brands.

Deirdre Breakenridge, President and Executive Director of Communications at Mango! Marketing, is a veteran in the PR industry. The author of four Financial Times books, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009; “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” During this interview she shares her knowledge of how communications is changing in our digital world and provides insight to businesses on how to manage and participate in PR 2.0 and social communications.

The Four Most Important Words for Leaders

When working with businesses, one of the most common requests I receive from leadership is, “How do I get more out of my people?”  Tom Peters has a series on You Tube called The Little Big Things. In this video he talks about the 4 Most Important Words for Leadership.

Business owners, managers, and anyone in a leadership position would do themselves a great service and ask their team members on regular basis – “What Do You Think?” It goes far beyond giving lip service or putting out a suggestion box.  It is a sincere probing to discover how to best empower and motivate those who work for you.

I suggest to Tom and business owners that they take it to one more level and after asking, “What do you think?”  that they follow up with “Is there anything else?

Podcast: Can Leaders Influence Hardiness?

Your ability to showcase leadership resilience can make a marked difference in your success regardless of economic climate or circumstances. DonnaLyn Giegerich joined 30 Minute Business Dig to share her experience as an expert in resiliency after managing a dual couple cancer diagnosis. She survived a 10-hour complex surgery for a four in one million rare Leiomyosarcoma cancer at nearly the same time her husband was waging his own cancer journey.

As an empowerment speaker and wellness coach, she will share how to become aware of your “hardiness quotient” and empower your teams. How resilient are you? How to you approach adversity? Learn the four managerial lenses that will ramp up your resiliency.  DonnaLyn will give you usable tools to help you push through challenges and achieve meaningful change both in work and life.

Podcast: Leadership in Turbulent Times

What the Great Masters of Art Can Teach Us

Artist, speaker, and creative catalyst, Fred Mandell joins 30 Minute Business Dig to share “How to apply The Seven Creative Skills™ of the Great Masters of Art to the leadership challenge.” Leonardo Da Vinci, Claude Monet, Pablo Picasso, Berthe Morisot —these are some of the greatest creatives in history. What do these artists have in common with people in leadership?

Podcast: Marketing Done Right

Mike Slover & The Campbell LineMike Slover, V.P. of Marketing for Campbell Cameras & The Campbell Outdoor Challenge, LOVES his job! Campbell Cameras is a camera store that’s fundamental selling proposition is selling video camera & equipment to the outdoorsman, specifically hunter & fishermen. Campbell Cameras has DOUBLED in sales growth the last two years and services clients all over the USA. Mike shares his insights, experiences, tips, and birds-eye view for successful marketing strategies.

Podcast: “Little Egypt” is Growing

“Little Egypt”, is the beautiful Illinois region that is geographically, culturally, and economically very different from the rest of the state. Jeff Doherty is Executive Director for the Jackson Growth Alliance, a cooperative effort between government, university and business leaders in Jackson County, Illinois, to promote and encourage economic and community development. Jeff shares the strategies, planning process, and the exciting success stories that underscore a resilient business and industrial environment, and stimulates growth in Jackson County, Illinois.

Podcast: A Funny Thing Happened on the Way to My Dream

Jay Niblick, bestselling author and one of the world’s leading authorities on the application of Formal Axiology in a business environment, brings a fresh perspective to entrepreneurs and business owners in discovering their Genius. Jay’s book, “What’s Your Genius”, is the result of seven years of research into what drives individual performance and excellence. His study separates performance into five levels with the fifth level being the absolute peak of performance or what we called “Genius.”

Are You Using the Forrest Gump Strategy?

Life is like a box of chocolates. You never know what you’re gonna get.

Leaving your business health and growth to chance will result in “never knowing what you’re gonna get.”
The best way for you to predict the future is to create it!

Creating a strategy for your business is more than what I like to call “doing the do.”  Now I know that may sound a little gross, but maybe you can relate more when I put it this way – doing customer service, doing networking, doing social media, doing events – the act of doing without knowing why you’re doing it other than you think you should be.
Does this relate to you?

You can be like Forrest Gump and just take whatever you get.
OR
You can change how you do things and your approach.

By creating a clear and concise strategic plan, you set the course for your business. Your vision, mission, goals and action plan will provide you with the mindset and tools for success.

Strategic planning provides a format to guide your business through a systematic process to establish measurable and attainable results. The core components of any plan include the following:

  • Vision Statement
  • Values & Principles
  • External Assessment
  • Competitive and Trend Analysis
  • Internal Appraisal
  • Strengths, Limitations, Opportunities and Threats
  • Mission Statement
  • Critical Goal Categories
  • Organizational Goals
  • Market and Sales Plans
  • Implementation

So why are you willing to settle for the coconut cream when you really wanted the caramel?