Blogging – An Essential Marketing Tool for Business

Blogging - An Essential Marketing Tool for BusinesBusinesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.

Bea Fields, president of Bea Fields Companies, Inc. joined 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool. Continue reading »

Podcast: Social Media in the Workplace – Do You Need a Policy for That?

Social Media in the Workplace - Do You Need a Policy for That?Whether you have one employee or hundreds, in today’s electronic world, you should assume that your employees are using some type of social media in their personal lives, and likely in their professional lives too.  Are you?  Is your company or organization taking advantage of social media marketing such as Facebook, Twitter, You Tube, LinkedIn or professional blogs?   If so, this usage can have legal and other ramifications if you do not have set terms and conditions of using social media in the workplace.    Just as you likely have an employee handbook or policy manual containing  policies such as paid time off, benefits and  codes of conduct, it’s time to implement a social media policy in the workplace as well.

Jay Becker, labor and employment lawyer and Chair of the Labor and Employment Law Practice Area from the New Jersey based law firm of  Giordano, Halleran & Ciesla , shares his knowledge and experience on how social media can have certain legal ramifications if used (properly and improperly) in the workplace, and how employers should govern such usage. His interview on my show 30 Minute Business Dig on Blog Talk Radio is below. Jay answers questions about why an employer should have a social media policy, what should be included in a social media policy, and the practical and realistic use of social media in the workplace.  Listen to this informative interview and tell us what you think in the comments below.

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To Win the Game, You Need a Coach!

Every great performer, professional athlete, business legend or performing superstar is surrounded by coaches and advisors.  Do you know why? Because they know the key to their success is by having a coach. It’s been proven and it would be foolish to think they could make it without one.

  • Do you have someone in your life who is always in your corner?
  • Do you have someone who helps you achieve your best in your career and your personal life?
  • Do you have someone who helps you to develop skills for effective decision-making?
  • Do you have someone who in your life who always tells you the truth?

A coach is purposefully-driven and focused on your success. Your coach honors and celebrates your wins in life and helps you to develop your best tools to learn from failures, successes, and life experiences.

Your Coach = Your Success Partner!

Click here to read my latest article in Jersey Shore Woman Newspaper on what to look for and expect in a coaching relationship.

The podcast below is from my Blog Talk Radio Show, 30 Minute Business Dig, with co-host Deborah Frey. This 30 minute episode explores reasons people hire coaches, what is expected in the coaching relationship, what results you can expect from using a coach, and how to choose a coach.

If the Heat’s Too Hot: 4 Steps to Dealing with Difficult Situations

How many times have you heard this phrase? As we deal with a sweltering heat wave in half of the country, headlines scream how hot it is, and if the heat’s too hot…tips on what you should do to stay cool.

So I thought about how that relates to business relationships and the times when things really can get you “hot under the collar.” Deadlines, irate customers, bully bosses, unreasonable clients all can contribute to making a situation one that can get the best of you. Here are four tips to help you stay “cool” when things heat up.

  1. Take a deep breath – yes, breathe, because under stress we stop taking in enough oxygen and forget to breathe deeply.
  2. Take a new perspective – it’s not all about you, so make sure you take the time to listen and understand all points of view. Ask yourself, “How important is it?”
  3. Communicate clearly – this may be the time to pick up the phone or meet face-to-face. Text and email messages (or Facebook or Twitter) do not help you take in all the informaton you may need since you don’t have the benefit of hearing someone’s tone, seeing their body language, or shaking their hand
  4. Get humble – our egos easily get in the way before we even know it. Take a moment to put someone else ahead of you. It will matter.

So, if the heat’s too hot…remember that life is too short to sweat the small stuff.

Podcast: Leaving Wall Street to Sort Things Out

Eva Abreu

Eva Abreu

Eva Abreu is a true entrepreneur who captures the pulse of her community, connects her colleagues using social media, and motivates her followers and clients to simplify their lives and literally by getting organized. Eva recently joined us on 30 Minute Business Dig to share her journey from leaving her corporate background on Wall Street to the founding of her organizing company, Sort Things Out; becoming a social media business columnist for the Gannett newspapers The Home News Tribune and Courier News, and Gannett web site www.mycentraljersey.com; publisher of www.NJsocialmedia.com; and founder and executive producer of Eva Abreu Productions LLC, which produces family-friendly community theater.

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