In this video of Q&A With Lisa K. I review how to manage social media in the workplace to allow your employees to use these tools and become brand ambassadors. The question asked was “Are my employees using LinkedIn and other social media to enhance business development for my business?”
So how can you keep up so you can optimize any changes to your advantage and be aware of what’s new and improved? I frequently am asked, “How do I stay informed?” I always suggest that you find the experts who write articles and share their knowledge about the social media platform that you have included in your marketing strategy. Of course, I hope that you include me in that mix!
When it comes to LinkedIn, I follow the work of three experts that share information about business development, sales and strategic growth. In doing this, I am able to keep myself up to date while also providing my followers with their knowledge and expertise. I invite you to view their profiles on LinkedIn (their names below will link to their profiles) and follow them. You’ll see their latest blog posts and content in your LinkedIn newsfeed to help you stay “in the know.”
Jill Konrath is the author of three bestselling, award-winning books. Her newest book, Agile Selling, shows salespeople how to succeed in a constantly changing sales world. She frequently shares her strategies to using LinkedIn for sales growth. Here’s a link to one of her recent blog posts, A Simple Strategy to Increase Win Rates.
In case you were wondering why LinkedIn looks different, LinkedIn has made a few key design changes to the homepage!
According to LinkedIn’s release, the changes are to make it easier to discover and interact with what matters most to you. The new design will be gradually rolled out to all members, so if you don’t see it yet, it’s coming to your home page soon.
Here’s a screen shot of the new design at the top of the home page and beneath the image you’ll find details about the changes.
How to Find Out How Many Connections Someone Has to Strategically Grow Your LinkedIn Network
When you see 500+ on a LinkedIn profile, you have no idea how many connections they really have. Since LinkedIn likes to keep us in the dark about this information, how can you strategically use this information to make decisions on connecting with certain people?
In the video below, I demonstrate the ninja trick I discovered to find out how many connections someone really has. By looking at this number, you can then strategically decide which connections will help you grow your network. The number of connections someone has will influence your ability to see more second and third connections, thus giving you more opportunity to build your business and connect with more people.
Here are some key takeaways from the video.
Connections are two-way relationships of trust between people who know each other. If you’re connected to someone, you’re following them and they’re following you by default.
Following allows you to read – right on your homepage – what members are sharing publicly on LinkedIn, including content that they’ve created such as long-form posts. You can follow someone without being connected to them.
There are four places where you will see a “Follow” link associated with a member profile.
In a LinkedIn Group
On a LinkedIn Influencers profile
On a long post
When you click on the “View Recent Updates” from a person’s profile page.
Steps to find the number of followers:
Visit the profile of the person you want to review.
Click on the arrow and select – View Recent Activity.
Look in the upper right corner to see the number of followers they have.
If they are not actively publishing long posts, this number most likely reflects the number of first connections they have.
If they write long posts, they may also have followers in this number.
Either way, this gives you an idea of their reach and how connecting with them can expand your network.
If you found this tip helpful or have some other LinkedIn tips to share, please comment below!
I was recently at a networking lunch where I was mentioning the benefits of using LinkedIn. A guest at my table shared how she is does not like the feature, Who’s Viewed Your Profile. When I asked “why”, she said she didn’t want other people to know that she was looking at them – it was almost like stalking! While some of us might want to guard our privacy or don’t want to seem egotistical by being visible in this way, this feature has many benefits!
Watch this video to find out why the LinkedIn feature, “Who’s Viewed Your Profile,” is a must use feature to help you connect, engage, and grow your business and career.
If you want more tips like this to help you use LinkedIn to build your business and boost your brand, my online program 21 LinkedIn Tips in 21 Days may be the solution! 21 LinkedIn Tips in 21 Days is a comprehensive program to speed up your results in using LinkedIn to build your business and professional career! The program includes over 2 hours of video tips and a 70 page workbook that includes all 21 tips with descriptions, screenshots and action items. Watch my video with a bonus tip here.