Businesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.
Bea Fields, president of Bea Fields Companies, Inc. joined 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool. Continue reading »
Every great performer, professional athlete, business legend or performing superstar is surrounded by coaches and advisors. Do you know why? Because they know the key to their success is by having a coach. It’s been proven and it would be foolish to think they could make it without one.
Do you have someone in your life who is always in your corner?
Do you have someone who helps you achieve your best in your career and your personal life?
Do you have someone who helps you to develop skills for effective decision-making?
Do you have someone who in your life who always tells you the truth?
A coach is purposefully-driven and focused on your success. Your coach honors and celebrates your wins in life and helps you to develop your best tools to learn from failures, successes, and life experiences.
Your Coach = Your Success Partner!
Click here to read my latest article in Jersey Shore Woman Newspaper on what to look for and expect in a coaching relationship.
The podcast below is from my Blog Talk Radio Show, 30 Minute Business Dig, with co-host Deborah Frey. This 30 minute episode explores reasons people hire coaches, what is expected in the coaching relationship, what results you can expect from using a coach, and how to choose a coach.
Edgy conversations are the backbone of Dan Waldschmidt’s approach to making a difference. According to Dan, most of our conversations are lame and we’ve forgotten how to be intimate and real in our dialogue. His blog, the Edge of Explosion, was rated by the Wall Street Journal as one of the top seven sales blogs anywhere on the Internet. Dan doesn’t settle for corporate speak and instead challenges us to have intimate conversations that truly make us pause. Can you even remember the last conversation that did that for you?
Have you ever wondered how athletes break records? How millonaires make their millions?
Simply put, they accomplished what many of us think is not possible by believing they can do it. We are conditioned from a very young age to accept patterns of limited thinking – much like “the world is flat” or ” no one can break the four minute mile“.
We are all a product of our past, which may have resulted in a limited belief system. We have many beliefs that we have accepted over time as true and have never challenged whether they are valid or not. If you don’t believe you can break a record, you won’t. If you don’t believe you can earn what you are worth, you won’t. We allow our beliefs to stop us without even challenging them.
Here is a three step process to break free of outdated mindsets, practices and limiting beliefs.
Question Your Belief – Just because you believe it doesn’t mean it’s true. They are only true because you’ve decided and agreed they are true.
Change Your Belief – If it’s not true, change your way of thinking. This may mean you’ll need to also make an attitude shift. Beliefs are formed through repeated thoughts that you most likely learned from an early age. Now that they are a part of your subconsciously, you need to make a conscious effort to think differently.
Take Action – Roger Bannister did not break the four minute mile because he simply believed he could. He practiced! For you to achieve your goals, dreams and aspirations, you need to take some form of action.
What are some of your examples of how your beliefs and limited thinking stop you from achieving what you really want? Add your comments and ways you’ve overcome them!
On April 5, I received an e-mail from US Airways as one of their frequent flyers. They said I had 1000 frequent flyer miles waiting for me in my account -because they know I love to travel and they love seeing me happy – yes, it says that right in the e-mail. A typo in the subject line did catch my attention, but other than that, I figured this was a nice PR effort.
Fast forward four days, and on April 9, I received a second email from US Airways – with Oops! in the subject line. They explained they inadvertently sent me the previous email and were now taking back the 1000 miles they had originally promised because “they love seeing me happy.” In Seth Godin’s terms, this is broken.
To give you some context, a few years ago, Seth Godin gave a speech called “This is Broken” that was featured on Ted TV. (you can view the entire video below). Seth gives a tour of things poorly designed, the seven reasons why they are that way, and how to fix them. The seven reasons are 1) not my job, 2) selfish jerks, 3) the world changed, 4) I didn’t know, 5) I’m not a fish, 6) contradictions, and 7) broken on purpose.
In the case of US Airways, not only is this a PR nightmare, but someone had to have done this! The first sign of trouble was in the typo in the subject line of the first e-mail. When you are sending an e-mail to thousands of your frequent flyer customers, attention to detail is critical. Sending a second e-mail with “Oops” in the subject line- and taking back what you promised is just wrong. Does US Airways realize that something is broken here? Do they care? I say not since they mishandled the opportunity to get a positive reaction instead of a negative one.
Now, the manager or director who took the heat from this faux pas may have immediately chastised some poor intern that they burdened with this responsibility of communicating with some of their best customers. But that is not the answer. The best strategy for any business is to retain their loyal customers. It costs five times more to get a new customer than it does to keep an existing customer.
As a business owner, you can take the proactive approach to create a culture and processes that keep these things from happening, or you can react by taking the steps to make the culture and processes better. Either way, it’s a win for your business, brand and customer. All factors that impact negatively on the customer must be identified and corrected if you wish to compete most effectively and profitably. You must develop appropriate customer-oriented strategies, design and implement customer friendly policies/processes, develop your employees to create and sustain customer relationships, and constantly monitor and continuously improve your progress for the issues that are most important for your customer. For more information about creating a customer loyalty program, click here.