Podcast: A Funny Thing Happened on the Way to My Dream

Jay Niblick, bestselling author and one of the world’s leading authorities on the application of Formal Axiology in a business environment, brings a fresh perspective to entrepreneurs and business owners in discovering their Genius. Jay’s book, “What’s Your Genius”, is the result of seven years of research into what drives individual performance and excellence. His study separates performance into five levels with the fifth level being the absolute peak of performance or what we called “Genius.”

Podcast: Time is on Your Side

Deb Frey and Lisa Kanda, co-hosts of 30 Minute Business Dig, discover some top obstacles that prevent us from getting things done AND ways to overcome them. They discuss problems that block our productivity, create anxiety and stress, procrastination, ego, and how our intuitive thinking affects our effective use of time.

Podcast: The New Normal

What Can We Learn from Dating to Match Job Seekers and Employers?

Vicki Gaddy, Founder and CEO of NewSuit, LLC, shares her insight and expertise to help both job seekers and employers discover ways to address the “new normal” by creating strategies that will foster relationships and expand horizons.

Podcast: Do You Want Satisfied Customers or Loyal Customers?

Ted Friedli, owner of Excel Travel in Long Branch, New Jersey,  shares how his company has exceeded customer expectations for over 15 years. Customer loyalty is built customer by customer, interaction by interaction, moment by moment. You are in a powerful position to create memorable experiences for customers by consistently reaching for extraordinary service.

Are You Using the Forrest Gump Strategy?

Life is like a box of chocolates. You never know what you’re gonna get.

Leaving your business health and growth to chance will result in “never knowing what you’re gonna get.”
The best way for you to predict the future is to create it!

Creating a strategy for your business is more than what I like to call “doing the do.”  Now I know that may sound a little gross, but maybe you can relate more when I put it this way – doing customer service, doing networking, doing social media, doing events – the act of doing without knowing why you’re doing it other than you think you should be.
Does this relate to you?

You can be like Forrest Gump and just take whatever you get.
OR
You can change how you do things and your approach.

By creating a clear and concise strategic plan, you set the course for your business. Your vision, mission, goals and action plan will provide you with the mindset and tools for success.

Strategic planning provides a format to guide your business through a systematic process to establish measurable and attainable results. The core components of any plan include the following:

  • Vision Statement
  • Values & Principles
  • External Assessment
  • Competitive and Trend Analysis
  • Internal Appraisal
  • Strengths, Limitations, Opportunities and Threats
  • Mission Statement
  • Critical Goal Categories
  • Organizational Goals
  • Market and Sales Plans
  • Implementation

So why are you willing to settle for the coconut cream when you really wanted the caramel?