Q&A With Lisa K. – Employee Use of Social Media

In this video of Q&A With Lisa K. I review how to manage social media in the workplace to allow your employees to use these tools and become brand ambassadors. The question asked was “Are my employees using LinkedIn and other social media to enhance business development for my business?”

Watch the video for the answers.

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7 Powerful Benefits from Marketing with Video

Video and business benefits

You’ve heard that using video to market your business can bring incredible results. But do the benefits outweigh the effort it takes to create a video and put it online?

In a word, YES! Shooting a video, editing and formatting it, uploading it to the Internet with the right title and description takes a bit of time. But the payoff for video marketing can be tremendous.

Here are seven real benefits of marketing with video:

1. Personal connection. The personal connection with your potential market is a huge selling factor. With video, your audience can truly get to know you, see you and get a sense of your personality. They get to see that you are indeed a real, live person. They start building a deeper relationship with you and feel as if they actually have met you.

2. Trust. There’s an old proverb: “Believe nothing of what you hear, and only half of what you see.” It can be very easy to be a fake and a fraud online. People are skeptical about claims they read online—and rightfully so. But video puts a face to your words and makes you more believable and trustworthy. And people will only buy from businesses and individuals that they trust.

3. Traffic. People are watching 8 BILLION+ videos per day on Facebook alone! That’s a whole lot of traffic you’re missing if you’re not marketing yourself with video. It’s free and easy to add your video to a large number of the video sites available online.

4. Emotional influence. The classic horror movie is a great example of how audio alone has an emotional effect on us. The creepy music comes in, immediately cluing you in that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener and create a much more compelling message than with just text alone.

5. Portability. Maybe even more so then articles and e-books, video is portable. Smartphones, tablets and all kinds of other devices allow video to be seen on the go. You can also allow people to download video easily so they can view it over and over again.

6. Demonstrations. Reviews, case studies and examples are great ways to sell products and services. It’s the reason why infomercials make millions of dollars. Now there’s no need for you to be annoying to make money with video, you just need to create videos that show and tell your potential customers why your product will be helpful for them.

7. Engagement. There are many reports available online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention—eyes and ears. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly create a message and call to action that engages your audience.

Overall, video is an effective marketing strategy that continues to grow in popularity. Since video is here to stay, it’s time to check out the options and see how quick and easy video marketing can be.

Are you interested in learning more about social media and using video? Watch my video series “Q&A With Lisa K.”

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photo credit: Auryn & Anastacia via photopin (license)

 

Author’s content used under license, © Claire Communications

Are You Using Alerts to Monitor Your Brand?

Are You Using Alerts To Monitor Your Brand?The latest buzz is that Google will be dropping their Google Alerts service. Google has already shut down Google Reader, so this may happen. For those of you who are already using Google Alerts, I have two alternatives to share with you to replace it. If you are not using Google Alerts, it’s time for you to start using an alert system.

Using Google Alerts or one (or both) of the following replacements, allows you to receive emails when new results — such as web pages, newspaper articles, or blogs — are found on the Internet that match your search term(s). You enter a search query you wish to monitor and each time it appears on the web, you receive an email notification. You can set up how frequently you wish to receive the emails.

It is recommended that you first set up alerts for your name and company name. After that, alerts can be useful for competitive intelligence; current industry information; and/or monitoring developing stories. Once you set up your alerts, you may have to modify the search terms depending if you are getting too many or too few results.

Two Alternatives to Google Alerts

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Stop Selling and Start Relating: A Three-Tiered Approach to Build Your Business

Stop Selling and Start RelatingHave you ever thought about what motivates people to buy from you? While some sales gurus may preach the “always be selling” approach, understanding your market and their reasons for buying is necessary for success in sales. With the growth of social media as a vehicle to market your business, it is even more important to understand how to use these tools and follow best practices to protect your brand.

Discover Why Your Customers Buy From You

You may have heard the phrase “People don’t like to be sold but they love to buy!” by bestselling author, Jeffrey Gitomer.  In his book, Little Red Book of Selling, he shares the following 10 reasons why people will buy from you.

  1. I like you.
  2. I understand what I am buying.
  3. I perceive a value in the product / service.
  4. I have confidence in you.
  5. I trust and believe you.
  6. I feel there is a fit between my needs and the product/service.
  7. The price is fair.
  8. I perceive the product / service will increase my productivity.
  9. I perceive the product / service will increase my profits.
  10. I perceive my sales person is trying to help build my business.

Do you know why your customers buy from you? Your job is to find a link or connection between what you do and what they need. If you don’t know the reason, you need to ask.

Follow the Five Habits for Success

If people don’t want to be sold, then your role is to help them buy. People do business with people, not brands, so creating habits that will provide opportunities for relationships to form will help you transition into the “assistant buyer” role and away from being perceived as a pushy salesperson. Continue reading »

Getting Face-to-Face: How to Optimize Your Networking Time

Getting Face to Face: How to Optimize Your Networking TimeAre you looking for ways to optimize your time and effort when it comes to networking? Today, it takes a combination of using both online and offline strategies to make your connections count and help you grow your business. By joining groups in social networks, you can connect with prospects and referral sources to build relationships before you meet them in person. By strategically searching for events, you can spend more time at functions that also attract your ideal clients. Start at the web sites below and get networking!

LinkedIn – Your LinkedIn profile is only the first step in leveraging this powerful platform that is geared specifically to helping professionals connect with professionals. To expand your reach beyond your connections, look to join groups that will help you connect and share with your peers, purchasers of your products/services, and referral sources. Continue reading »