Podcast: Four Soaring Solopreneurs Share Their Stories

Four Soaring Solopreneurs Share Their StoriesThe How to Soar as a Solopreneur series on our Blog Talk Radio Show, 30 Minute Business Dig, continued with a panel discussion featuring four solopreneurs who have battled the odds and overcome many obstacles to success. This podcast focuses on the stories of our guests so that their triumphs and challenges may help others to strategically plan their course of action, recognize and address the potential road blocks, and plan for sustained success.

Our panel includes the following dynamic solopreneurs who each have a unique perspective to share on their personal journey to success. Continue reading »

Facebook Adds New Feature to Schedule Posts

Facebook has finally provided page owners with the ability to schedule posts in advance. Now, admins have the option to schedule posts anywhere from 10 minutes prior to publishing or as far as 6 months in advance. If you have been using third party scheduling sites, such as Hootsuite or Tweetdeck to increase efficiency and time management, but feared losing news feed optimization because of third party apps, now you can plan ahead and schedule right within Facebook.

Here’s how it works.

When posting a new status, in the status update box, there is a clock in the lower left hand corner.  Upon clicking it, the user will be asked to pick a year, followed by the month, date, hour and minute.

Click ‘schedule,’ and the post will be sent to the activity log.

 

 

 

 

Under your activity log, “schedule posts” now appears. Displaying the date and time of when the future update will be posted.

 

 

 

 

 

If admins wish to change the time or cancel the post entirely, they can do so under ‘Scheduled Posts.’

The new scheduling feature is a great resource to manage your time while increasing the number of posts made the best times of the day for engagement. With the new admin roles, page owners should be reminded that only managers and content creator admins have the option of scheduling posts.

For more information, go to the Facebook help center page regarding scheduling, click here – http://ow.ly/buTmJ.

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Facebook Allows Admins to Have Different Roles

Great news for Facebook business page owners! Facebook now enables you to select roles for admins.  With this new feature, you can select the level of control and interaction that your admins have with your business page.

The following five roles are now available for you to assign to your admins.Facebook Admin Chart

  1. Manager –Manager admins are able to manage other admin roles, edit the page and add apps, and create posts as the p age. As well as respond to and delete comments, send messages as the page, create ads, and view insights.
  2. Content Creator –Content creators, can edit the page and add apps, create posts as the page, and respond to and delete comments. They can also send messages as the page, create ads, and view insights.
  3. Moderator – Moderators are for controlling users interactions on the page. They can respond to and delete comments, send messages as the page, create ads, and view insights
  4. Advertiser – Advertisers can only create ads and view insights.
  5. Insights analyst –Insight analysts can only view insights, which are collected anonymous insights about people’s activity on the page.

3 Things You Need to Know Continue reading »

Strategic Networking in a Social World

Strategic Networking in a Social WorldHow to Leverage Social Media to Connect

Are you a strategic networker?  Do you use social media to leverage your networking and create opportunities to connect?

The Internet and social media have changed how we do business, communicate and network with clients and prospects. Even more so, businesses are more constrained by time and money to invest in connecting and prospecting for business face-to-face. So how can you use social media to help make networking a better return on your investment?

Strategic networking using social media puts an end to shuffling from one event to another with a stack of business cards. Follow these four steps to get started.

  1. Look at your calendar and write down all the networking events you attended in the last year. Be specific and list who attended, why you attended, and what potential business opportunities were available to you.
  2. Set your criteria for what you expect from your networking time. Are you getting your name out there to brand yourself and company? Are you specifically looking for leads for business? Are you helping others connect and making referrals? Are you involved with the group in a leadership role?  It’s important that you understand the purpose of your networking time, and what your return will be for that time. You may have different criteria for different types of networking events.
  3. Take a hard look at how much of your networking leads to new business. Make a decision as to how much your time is worth and how much of your networking time needs to be dedicated to getting new business.
  4. Decide which networking events that you have been attending truly have given you a return on your investment.  Be ruthless. You may want to continue events where you know everyone and have a good time socializing, but is that going to help you grow your business?

Now it’s time to put strategy into your networking scenario.  Who is your target market and where do they “hang out?” Social media will help you find the people who can potentially buy or use your services or connect you with those who can. You want to strategically find the networking events that will help you meet your goals and make good use of your valuable time.

Making Strategic Connections On Line Leading to Off Line Continue reading »

Podcast: How to Soar as a Solopreneur: One is the Loneliest Number

One is the Loneliest NumberMany gifted solopreneurs can feel lonely or isolated, and most dangerously, demotivated by less inspired friends and family.

This broadcast covers some of the methods that can help the solopreneur generate and sustain the self-inspiration and motivation that is the required ingredient for business success. What are you doing to keep your spirit flying? To generate new ideas? To work hard, (when others are playing)?