Jan182012

The 9-11 Memorial – Returning to Ground Zero to Honor Those Lost

One World Trade Center - Freedom Tower

One World Trade Center (Freedom Tower) under construction.

On September 11, 2011, the 9-11 Memorial opened to the public as a place for us to honor and remember those who lost their lives on this terrible day 10 years ago.  This month, I made my own personal visit to this sacred ground and I wanted to share the photos and feelings I had from that day. I had made the trek to Ground Zero after the attacks to see the devastation, and say a prayer for those who died and their loved ones. That visit was very different from this one. While I wasn’t sure what to expect, I knew it would be powerful.

You must book your reservation on line at the 9-11 Memorial web site. They stagger the times you can visit in half hour increments. During this time of year, there was lots of availability, but during the summer or holidays, you should book a few weeks in advance. The web site gives you all the information you need to know to prepare for your visit. You do have to go through security and your personal items are x-rayed before you can enter the site.

Once you make your way through the construction pathways, you enter the site on the southwest corner. The first thing I noticed was the silence except for the waterfalls in the two pools. There were several hundred people there and no one spoke above a whisper. Now this was a Sunday, so I imagine during the week days, you would hear all of the construction going on around the Memorial. I observed many people doing etchings of names, taking pictures at specific names and silent prayers being said.

South Pool - 9-11 Memorial

South Pool

For me the emotions just flowed: tears, sighs, sorrow, and a heavy heart. As I walked around the two pools, I wanted to embrace all the names of those who died and tell them how much they were loved and are missed.

Another observation was the number of small children who were too young to know about this tragic day. Parents were on bent knee explaining what all of this meant. It was overwhelming at times. The 9-11 Museum is still under construction, but this will help our future generations know what happened on this day and how our world changed.

9-11 Memorial Museum

9-11 Museum under construction.

Survivor Tree 9-11 Memorial

Survivor Tree 9-11 Memorial Winter 2012

As I made my way to the exit, I noticed a group of people surrounding a 9-11 volunteer under a barren tree. I stopped to listen to his story and discovered that this tree is call the “Survivor Tree.”  According to the 9-11 Memorial web site:

The callery pear tree became known as the Survivor Tree after sustaining extensive damage, but living through the September 11, 2001, terror attacks at the World Trade Center. In October 2001, the tree with lifeless limbs, snapped roots and blackened trunk was discovered and freed from the piles of smoldering rubble in the plaza of the World Trade Center. The tree was originally planted in the 1970s in the vicinity of buildings four and five in the WTC complex near Church Street.The damaged tree measured eight-feet tall when it arrived in November 2001 at the Parks Department’s Arthur Ross Nursery in Van Cortlandt Park in the Bronx.  It was nursed back to health and today has grown to a height of about 30 feet.

Here is a video of Alice Martin, who lost her husband on September 11, 2001, getting a private tour of the memorial site and learning the story of the Survivor Tree. Since my photo was taken in the dead of winter, this video shows the tree in full bloom and green leaves.

This was the perfect way to end my visit. While so many were lost, those of us left behind are the survivors as well. We have commitment to the 2,983 people who lost their lives to terrorists to never let it happen again.

If you’ve visited the 9-11 Memorial or would like to share your thoughts and memories, feel free to comment below.

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Dec292011

Looking Beyond 2012 – Making Big Hairy Audacious Goals

Big  Hairy Audacious GoalsGoal setting is a way of life for me. I am a firm believer in not only planning ahead, but also in writing it down so it is real and actionable.  I recently had a conversation with a colleague about setting goals for the New Year, and he responded, “I don’t write down goals, they are in my head.” Does this sound like you? I can’t tell you how many people I talk to that have this approach – keep it in my head and it will happen. Setting and writing goals needs to become a habit; but most people never form this habit and limit their success.  Change takes a willingness to embrace the unknown in exchange for attaining a higher level of success. So change your habits and write down those goals.

For 2012, I am not only writing this year’s goals, I am also thinking about my BHAGs – Big Hairy Audacious Goals! These are the long term goals that I strive for – and usually write them down every few years.

I first starting writing BHAGs in the early 1990s. But what is more telling is how they’ve shaped my life and career and what’s happened because of them. My story of how I started my business is because of a BHAG. And there are other BHAGs in my past as well that have come to reality. Read More »

Nov102011

Top Ten Benefits of Having a Facebook Business Page

Did you know that Facebook is the most popular social network for all ages?
According to Forrester Research -State Of Consumers And Technology: Benchmark 2011, US Report, 96% of  the total US adults online using social networks have an account with Facebook. With Facebook ranking as the number one social network of choice, the obvious question might be why isn’t your business on Facebook?

Creating a Facebook Business (or Fan) Page is easy and free. But once you’ve created the page, you can immediately benefit from the features pages offer.

  1. Business page content is in the public domain (where your individual profile is managed by your privacy settings) and is indexed by search engines.  Every bit of content – status updates, photos, links, events and videos – are able to be found by GoogleBing, etc. Read More »
Oct212011

Blogging – An Essential Marketing Tool for Business

Businesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.

Bea Fields, president of Bea Fields Companies, Inc. joined 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool. Read More »

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Oct182011

Create a Social Media Editorial Calendar in 3 Steps

One of the biggest challenges to successfully using social media for your business is what to post, when to post it, and to find a way to track your efforts to see if you are meeting your goals.

By creating a social media editorial calendar, you can plan ahead to determine the type of content you will post, where you will post it, and when. Once you’ve outlined your content development strategy, you can track your frequency and days/times posts occur to measure engagement and results through your analytics.

To help in the process, I developed a three-step method to creating a social media calendar that works. Read More »

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