Ted Friedli, owner of Excel Travel in Long Branch, New Jersey, shares how his company has exceeded customer expectations for over 15 years. Customer loyalty is built customer by customer, interaction by interaction, moment by moment. You are in a powerful position to create memorable experiences for customers by consistently reaching for extraordinary service.
Life is like a box of chocolates. You never know what you’re gonna get.
Leaving your business health and growth to chance will result in “never knowing what you’re gonna get.”
The best way for you to predict the future is to create it!
Creating a strategy for your business is more than what I like to call “doing the do.” Now I know that may sound a little gross, but maybe you can relate more when I put it this way – doing customer service, doing networking, doing social media, doing events – the act of doing without knowing why you’re doing it other than you think you should be.
Does this relate to you?
You can be like Forrest Gump and just take whatever you get.
You can change how you do things and your approach.
By creating a clear and concise strategic plan, you set the course for your business. Your vision, mission, goals and action plan will provide you with the mindset and tools for success.
Strategic planning provides a format to guide your business through a systematic process to establish measurable and attainable results. The core components of any plan include the following:
Values & Principles
Competitive and Trend Analysis
Strengths, Limitations, Opportunities and Threats
Critical Goal Categories
Market and Sales Plans
So why are you willing to settle for the coconut cream when you really wanted the caramel?
Emily J. Carter, Director of Entrepreneurship & Business Development for Southern Illinois University Carbondale, manages the Small Business Development and Entrepreneurship Centers, and the satellite Manufacturing Extension Center in southern Illinois. She shares her expertise in helping entrepreneurs use the resources available to them.