Podcast: Do You Want Satisfied Customers or Loyal Customers?

Ted Friedli, owner of Excel Travel in Long Branch, New Jersey,  shares how his company has exceeded customer expectations for over 15 years. Customer loyalty is built customer by customer, interaction by interaction, moment by moment. You are in a powerful position to create memorable experiences for customers by consistently reaching for extraordinary service.

Podcast: Career Fitness – How to Survive & Prosper in Today’s Workplace

Elizabeth Craig, a Master Career and Job Search Strategist and President of ELC Global, shares her insights about today’s workplace.

Podcast: Wendy J. Galloway – A Woman on the Move

Wendy J. Galloway, who serves as Director of Programs for the New Jersey Department of State, shares her inspiring story that has impacted the lives of many women.

Are You Using the Forrest Gump Strategy?

Life is like a box of chocolates. You never know what you’re gonna get.

Leaving your business health and growth to chance will result in “never knowing what you’re gonna get.”
The best way for you to predict the future is to create it!

Creating a strategy for your business is more than what I like to call “doing the do.”  Now I know that may sound a little gross, but maybe you can relate more when I put it this way – doing customer service, doing networking, doing social media, doing events – the act of doing without knowing why you’re doing it other than you think you should be.
Does this relate to you?

You can be like Forrest Gump and just take whatever you get.
OR
You can change how you do things and your approach.

By creating a clear and concise strategic plan, you set the course for your business. Your vision, mission, goals and action plan will provide you with the mindset and tools for success.

Strategic planning provides a format to guide your business through a systematic process to establish measurable and attainable results. The core components of any plan include the following:

  • Vision Statement
  • Values & Principles
  • External Assessment
  • Competitive and Trend Analysis
  • Internal Appraisal
  • Strengths, Limitations, Opportunities and Threats
  • Mission Statement
  • Critical Goal Categories
  • Organizational Goals
  • Market and Sales Plans
  • Implementation

So why are you willing to settle for the coconut cream when you really wanted the caramel?

Podcast:Entrepreneurs! Use Your Resources-Design Your Success

Emily J. Carter, Director of Entrepreneurship & Business Development for Southern Illinois University Carbondale, manages the Small Business Development and Entrepreneurship Centers, and the satellite Manufacturing Extension Center in southern Illinois. She shares her expertise in helping entrepreneurs use the resources available to them.