Author Archives: Lisa Kanda

About Lisa Kanda

Lisa Kanda, owner and chief results officer at Elkay Corporate Advisors, is a professional speaker, business/marketing strategist; executive and personal branding coach; and social media consultant and trainer. She focuses her work on helping companies, solo and entrepreneurs and individuals break through obstacles to their achieving success by providing the tools to realize improved results for them in their professional and personal lives.

Looking Beyond 2012 – Making Big Hairy Audacious Goals

Big  Hairy Audacious GoalsGoal setting is a way of life for me. I am a firm believer in not only planning ahead, but also in writing it down so it is real and actionable.  I recently had a conversation with a colleague about setting goals for the New Year, and he responded, “I don’t write down goals, they are in my head.” Does this sound like you? I can’t tell you how many people I talk to that have this approach – keep it in my head and it will happen. Setting and writing goals needs to become a habit; but most people never form this habit and limit their success.  Change takes a willingness to embrace the unknown in exchange for attaining a higher level of success. So change your habits and write down those goals.

For 2012, I am not only writing this year’s goals, I am also thinking about my BHAGs – Big Hairy Audacious Goals! These are the long term goals that I strive for – and usually write them down every few years.

I first starting writing BHAGs in the early 1990s. But what is more telling is how they’ve shaped my life and career and what’s happened because of them. My story of how I started my business is because of a BHAG. And there are other BHAGs in my past as well that have come to reality. Continue reading »

Top Ten Benefits of Having a Facebook Business Page

Top Ten Benefits of Having a Facebook Business PageDid you know that Facebook is the most popular social network for all ages?
According to Forrester Research -State Of Consumers And Technology: Benchmark 2011, US Report, 96% of  the total US adults online using social networks have an account with Facebook. With Facebook ranking as the number one social network of choice, the obvious question might be why isn’t your business on Facebook?

Creating a Facebook Business (or Fan) Page is easy and free. But once you’ve created the page, you can immediately benefit from the features pages offer.

  1. Business page content is in the public domain (where your individual profile is managed by your privacy settings) and is indexed by search engines.  Every bit of content – status updates, photos, links, events and videos – are able to be found by GoogleBing, etc. Continue reading »

Blogging – An Essential Marketing Tool for Business

Blogging - An Essential Marketing Tool for BusinesBusinesses today need to think differently if they want to compete in this fast paced world that tweets, checks-in and gives thousands of status updates everyday. One of the most overlooked marketing initiatives is communicating with their customers and potential customers by blogging.

Bea Fields, president of Bea Fields Companies, Inc. joined 30 Minute Business Dig to share her expertise in the blogging explosion and why businesses must embrace this social networking tool. Continue reading »

Create a Social Media Editorial Calendar in 3 Steps

Create a Social Media Editorial Calendar in 3 StepsOne of the biggest challenges to successfully using social media for your business is what to post, when to post it, and to find a way to track your efforts to see if you are meeting your goals.

By creating a social media editorial calendar, you can plan ahead to determine the type of content you will post, where you will post it, and when. Once you’ve outlined your content development strategy, you can track your frequency and days/times posts occur to measure engagement and results through your analytics.

To help in the process, I developed a three-step method to creating a social media calendar that works. Continue reading »

Podcast: Social Media in the Workplace – Do You Need a Policy for That?

Social Media in the Workplace - Do You Need a Policy for That?Whether you have one employee or hundreds, in today’s electronic world, you should assume that your employees are using some type of social media in their personal lives, and likely in their professional lives too.  Are you?  Is your company or organization taking advantage of social media marketing such as Facebook, Twitter, You Tube, LinkedIn or professional blogs?   If so, this usage can have legal and other ramifications if you do not have set terms and conditions of using social media in the workplace.    Just as you likely have an employee handbook or policy manual containing  policies such as paid time off, benefits and  codes of conduct, it’s time to implement a social media policy in the workplace as well.

Jay Becker, labor and employment lawyer and Chair of the Labor and Employment Law Practice Area from the New Jersey based law firm of  Giordano, Halleran & Ciesla , shares his knowledge and experience on how social media can have certain legal ramifications if used (properly and improperly) in the workplace, and how employers should govern such usage. His interview on my show 30 Minute Business Dig on Blog Talk Radio is below. Jay answers questions about why an employer should have a social media policy, what should be included in a social media policy, and the practical and realistic use of social media in the workplace.  Listen to this informative interview and tell us what you think in the comments below.

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