Author Archives: Lisa Kanda

About Lisa Kanda

Lisa Kanda, owner and chief results officer at Elkay Corporate Advisors, is a professional speaker, business/marketing strategist; executive and personal branding coach; and social media consultant and trainer. She focuses her work on helping companies, solo and entrepreneurs and individuals break through obstacles to their achieving success by providing the tools to realize improved results for them in their professional and personal lives.

How to Update Your Social Media in Less Than Two Hours a Week

How To Update Your Social Media in 2 Hours a WeekFeaturing a Guest Post by Melissa Donnelly, Marketing Assistant, Elkay Corporate Advisors

Finding content and publishing status updates for social media can be perceived as very time-consuming. Fortunately, there are many ways to make your time on social media more efficient and organized. You may be able to spend less than two hours a week working on social media.

Plan Ahead

Start by considering what type of content you would like to share with your fans, followers and connections. Marty Weintraub and Lauren Litwinka, authors of The Complete Social Media Community Manager’s Guide, developed the 50/30/20 rule. According to this standard, 50% of your social media content should be shared industry news. Thirty percent of your updates should showcase personality. And finally, 20% of your posts should be specifically about your business.

Content Development Tools

An editorial calendar is the key to organizing your social media content. Developing a social media editorial calendar can be as simple as creating a spreadsheet with dates, times, pre-written posts, and any images or links you would like to include. Read more about how to create an editorial calendar for your social media in just three steps here.

Another useful tool that can help organize your content is Readability.com. It serves as a virtual place to save any articles that you have read and would like to share with your fans later. Just remember to use the original post for your links!

Time Management Tools

Hootsuite.com is a web-based social media scheduler. By signing up for an account through Hootsuite, you can link to many of your social media platforms and schedule posts in advance. Facebook also allows admins to schedule posts in advance by using the clock icon on the status update bar. Read more about scheduling posts in Facebook here.

By planning ahead and using these tools, you may be able to schedule as much as 80% of your social media updates in advance. The rest of your status updates, tweets and posts can be done “in real time”. A little organization and some helpful tools can make updating social media a much more efficient process.

 

Podcast: Smart Marketing: Tools for Today to Grow Your Business

Smart Marketing Tools To Grow Your BusinessHave you ever wondered what it takes to create exponential growth for your company? Just how does a marketing strategy result in exponential growth? Companies that have experienced tremendous success and rapid growth implement smart marketing tools to accelerate the process.

Listen to our latest podcast from 30 Minute Business Dig as we dig deep with Mike Slover, ad writer and marketing and advertising expert, on his perspective, based on his vast experience, about the fundamentals of smart marketing.

Mike builds on these three key objectives:

  1. finding the right selling strategy by identifying limiting factors and defeating objections
  2. imposing characteristics on your brand to make it likable, trustworthy and relatable, and
  3. retaining your customer base by creating an unexpected positive experience – the “delight factor”.

7 Steps to Using Hashtags in Your Social Media Strategy

7 Steps To Using Hashtags in Your Social Media StrategyFacebook has finally joined the trend and now supports clickable hashtags. Now, if you are not a user of Twitter, Instagram or Google+, you might think “so what?” The game changer is that Facebook and its over one billion users have now joined the party. Hashtags have been used in the other social media platforms all along, but Facebook can expose your business and brand to an entirely new audience.

For the newbie, a hashtag is the use of the symbol (#) in front of a word, a phrase, or even a picture or video that makes the item findable as a searchable “tag”. It makes it incredibly easy to follow topics, trends, brands, conversations and so on. The Twitterverse has been using them for years, and they are especially useful for breaking news and Twitter’s version of chat called Tweetchat. Conferences and conventions have been using hashtags to aggregate their content for their events, and many advertisers and networks have exploited their use on TV or in print.

While Facebook hasn’t perfected its hashtag implementation (there are some glitches), it is significant enough for businesses to take notice. If your business hasn’t adopted its own hashtag and use of them in your content, now is the time to include them in your social media strategy.

7 Steps to Get Started

  1. Create a hashtag for your business name or brand. You will use this to tag content (status updates, pictures, videos) so your name is searchable. If you don’t use Twitter, you have more flexibility. (In Twitter, every character counts!) In the process of deciding your hashtag, research it first by doing searches in all the platforms to make sure it is not already in use. In my case, I use #ElkayAdvisors. Continue reading »

Podcast: Sell Yourself to Your LinkedIn Audience

Sell Yourself To Your LinkedIn AudienceAre you utilizing LinkedIn to its fullest potential? With so many changes to keep up with, 30 Minute Business Dig invited LinkedIn guru Wayne Breitbarth back to our Blog Talk Radio show to share the latest tips and tricks to using LinkedIn as a dynamic marketing tool.

During our podcast, Wayne answers questions about the newest features on the platform, how to use media and the professional gallery to differentiate your profile from the pack, and the importance of recommendations and endorsements. Click on the link to get a copy of his white paper referred to in the podcast, Don’t Whine About LinkedIn’s Changes, Capitalize on Them!

Getting Face-to-Face: How to Optimize Your Networking Time

Getting Face to Face: How to Optimize Your Networking TimeAre you looking for ways to optimize your time and effort when it comes to networking? Today, it takes a combination of using both online and offline strategies to make your connections count and help you grow your business. By joining groups in social networks, you can connect with prospects and referral sources to build relationships before you meet them in person. By strategically searching for events, you can spend more time at functions that also attract your ideal clients. Start at the web sites below and get networking!

LinkedIn – Your LinkedIn profile is only the first step in leveraging this powerful platform that is geared specifically to helping professionals connect with professionals. To expand your reach beyond your connections, look to join groups that will help you connect and share with your peers, purchasers of your products/services, and referral sources. Continue reading »