Lisa Kanda, owner and chief results officer at Elkay Corporate Advisors, is a professional speaker, business/marketing strategist; executive and personal branding coach; and social media consultant and trainer. She focuses her work on helping companies, solo and entrepreneurs and individuals break through obstacles to their achieving success by providing the tools to realize improved results for them in their professional and personal lives.
If you are a “late night” fanatic, you probably watched the last Tonight Show that Jay Leno hosted and are anticipating Jimmy Fallon taking over the helm. If you are a Fallon fan and have already been watching his show, you are most likely already engaging with him on his many social media channels.
During the transition between the hosts, Fallon has been actively talking to his audience through social media. The “Ask Jimmy” segment has him answering fans questions, especially what they can expect on the new “Tonight Show.” Fallon has said he will continue his “Hashtag Game” where he asks his Twitter followers to submit their tweets about a topic he selects, and he reads his favorites on the air.
Many people think the “hashtag” is a joke that was made popular during the skit Fallon did with Justin Timberlake.
Facebook has announced the addition of a new feature called Trending Topics to the home page. This feature is not available to everyone yet, but you will find it on the right side of your timeline, just under your birthday and event notifications.
I was hoping that Trending would incorporate the use of popular hashtags, similar to how Twitter uses trending hashtags and words. It doesn’t look like this is the case for Facebook.
According to Facebook, “Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who’ve shared them with you or have shared them as Public. From the right side of your homepage, click a topic that’s trending to see what people are saying about it.”
Twitter determines Trends, “…by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.”
For a comparison, I took two screen shots of both Twitter and Facebook Trending Topics at the same time and then an hour later. Continue reading »
The latest buzz is that Google will be dropping their Google Alerts service. Google has already shut down Google Reader, so this may happen. For those of you who are already using Google Alerts, I have two alternatives to share with you to replace it. If you are not using Google Alerts, it’s time for you to start using an alert system.
Using Google Alerts or one (or both) of the following replacements, allows you to receive emails when new results — such as web pages, newspaper articles, or blogs — are found on the Internet that match your search term(s). You enter a search query you wish to monitor and each time it appears on the web, you receive an email notification. You can set up how frequently you wish to receive the emails.
It is recommended that you first set up alerts for your name and company name. After that, alerts can be useful for competitive intelligence; current industry information; and/or monitoring developing stories. Once you set up your alerts, you may have to modify the search terms depending if you are getting too many or too few results.
Does your “to do” list seem to grow longer and longer regardless of your efforts? If your life is out of control, it could be because you believe and practice one or more of the excuses below about how we manage our time to get things done.
Excuse # 1 – I work so hard!
The more you sweat, the more you get. Edison perpetuated this excuse with his definition of genius. Genius is 1% inspiration and 99% perspiration. We often overstate the value of hard work. Working harder does not necessarily mean you are working smarter.
Have you ever thought about what motivates people to buy from you? While some sales gurus may preach the “always be selling” approach, understanding your market and their reasons for buying is necessary for success in sales. With the growth of social media as a vehicle to market your business, it is even more important to understand how to use these tools and follow best practices to protect your brand.
Discover Why Your Customers Buy From You
You may have heard the phrase “People don’t like to be sold but they love to buy!” by bestselling author, Jeffrey Gitomer. In his book, Little Red Book of Selling, he shares the following 10 reasons why people will buy from you.
I like you.
I understand what I am buying.
I perceive a value in the product / service.
I have confidence in you.
I trust and believe you.
I feel there is a fit between my needs and the product/service.
The price is fair.
I perceive the product / service will increase my productivity.
I perceive the product / service will increase my profits.
I perceive my sales person is trying to help build my business.
Do you know why your customers buy from you? Your job is to find a link or connection between what you do and what they need. If you don’t know the reason, you need to ask.
Follow the Five Habits for Success
If people don’t want to be sold, then your role is to help them buy. People do business with people, not brands, so creating habits that will provide opportunities for relationships to form will help you transition into the “assistant buyer” role and away from being perceived as a pushy salesperson. Continue reading »