Author Archives: Lisa Kanda

About Lisa Kanda

Lisa Kanda, owner and chief results officer at Elkay Corporate Advisors, is a professional speaker, business/marketing strategist; executive and personal branding coach; and social media consultant and trainer. She focuses her work on helping companies, solo and entrepreneurs and individuals break through obstacles to their achieving success by providing the tools to realize improved results for them in their professional and personal lives.

Are You A LinkedIn Snob?

Are You A LinkedIn Snob?

Snob – one who has an offensive air of superiority in matters of knowledge or taste.

Merriam-Webster, Incorporated  http://www.merriam-webster.com/dictionary/snob

Don’t worry if you say “yes”, because I used to be one until I discovered how wrong it was.

A LinkedIn snob is someone who is very selective on which invitations they will accept as connections. I used to carry an “air of superiority” in that I thought if the person requesting the connection did not write a personalized note (they used the default message instead), that they were lazy and someone who didn’t care enough to take the extra time to “wow” me with why we should connect. That was a part of my strategy and, boy, was I wrong.

Since I have truly invested my time and energy into using LinkedIn to build my business, the truth is you want as many connections as possible. Does that mean I blindly accept all connections? No. But I only “ignore” about 1% of those that I truly see as spam or fake profiles. By changing my strategy for why I accept connections, my network has now grown to almost 14 million people. The way to grow your network and have the opportunity to connect with those who will buy from you, give you a referral, or offer you a job, is by adding more connections. It’s a simple as that.

The other reason I have relaxed my position is because LinkedIn has made it more difficult to add a personalized message. If you use your smartphone or tablet primarily when using LinkedIn, you do not get the option to add a personalized message when you send an invitation to connect.

Opening the floodgates does have pros and cons, but I think the benefits are worth it and the negatives can be managed.

The Benefits of Adding LinkedIn Connections

Some of the positive results I’ve seen in just three months are not only the big increase in my network reach, but also the number of people reviewing my profile has grown and includes connections that are in my target market. Continue reading »

How to Avoid Social Media Overwhelm for Your Business

HowToAvoidSocialMediaOverwhelmBusiness owners and marketing professionals face a constant learning curve to keep current in the social media space. Many times we are in a constant state of overwhelm as we struggle to stay current with the latest changes. I am often asked, “How do you keep up social media that constantly changes and not get overwhelmed?”

Overwhelm happens when there is no plan. It is important to implement a strategic social media plan that integrates with your overall marketing plan. This will help manage priorities of what’s important and what can wait. A focus on goals, objectives and return on investment will put the time and effort in perspective.

A proactive, self-development education plan can be developed to use inbound marketing techniques that will bring the latest information to you. Since social media platforms will continue to evolve and change, it’s important to find the experts and resources who already devote considerable time and have amassed expertise in the various platforms over the years. They are usually the “go-to” people and/or blogs that will provide the latest changes and guidance in how to implement the latest updates to your social media sites.

To get started, create a list of experts and/or resources based on the platforms that you use for your business. Your social media plan will have already determined where your target audience “hangs out” in social media.

To get you started here is the list of experts and resources who I follow to help me stay current.

List of Social Media Experts

Facebook – Mari Smith

LinkedIn – Wayne Breitbarth

Google+ – Steven Hovnanian

Twitter – Mark Schaefer

Instagram – Sue B. Zimmerman

Pinterest  – Cynthia Sanchez

List of Social Media Resources Continue reading »

Two Hidden LinkedIn Features for Your Timeline

HiddenLIFeatures

How can you enhance the use of your LinkedIn timeline? If you are used to using the Facebook timeline, you may notice that LinkedIn content is very different and things shared on the timeline may or may not be of interest to you.

Did you know that you can change the information that you see in the LinkedIn timeline?

What if you want to do a major update to your profile? Doesn’t it annoy you when you see a flood of updates in your timeline when someone else changes their photo, or makes a slew of  changes to their profile and it takes up your entire timeline? Not only can you hide that information in your timeline, you can also hide when you make these same changes so they don’t show up in your connections timelines.

In this short video, I will demonstrate

  1. How to customize your timeline to make the content relevant to you and what you want to read, and
  2. How to turn off your activity broadcasts so every time you make a change to your profile, it does not show in the timeline of your connections.

Let me know if you found this helpful and share any other LinkedIn “pet peeves” you may have. There may be a “fix” to change it and I’ll create another video to show you how to do it.

Don’t Get Hacked! Heartbleed Bug Reinforces Need for Secure Passwords

Don't Get Hacked!In case you missed it, last week the news was a buzz with how a new bug called Heartbleed has made millions of online accounts vulnerable to being hacked. And in the past 5 days I have been notified by two people that their accounts were hacked this past week. One was Facebook and the other an email account. So, I suggest you take this very seriously. You can read more about the details of the bug here, but more importantly, you need to take action and change your passwords, especially for any online banking and financial accounts, social media accounts and email accounts.

What a pain it is to do, right?

Follow these two steps and you won’t have to worry about getting hacked again.

1. Create complex, long password phrases for all online accounts.

The ideal password is both impossible to be hacked but also impossible for you to forget. The more complex and longer a password is, the harder it will be to hack. Think in terms of creating a pass phrase of non related words, and add capital letters and numbers or characters. It is the length of the password that is more important. Watch this short video (scroll down the page to the first video) for more information on how to create secure password phrases. Continue reading »

LinkedIn Discontinues Company Pages Products and Services Tab

LinkedIn Discontinues Company Pages Products and Services Tab

LinkedIn has announced that effective April 14, 2014, it will discontinue the products and services tab on the company pages. If you have spent any time adding information and gathering recommendations for your products and services on your company page, you want to proactively get this information off the page before the tab is discontinued and deleted permanently.

LinkedIn stated in their announcement that company page administrators would be receiving an email with additional information about this move, and that email would also include a link to download the information. Watch the video below for more information about the discontinuation of the company page products and services tab and the action steps you need to take before you lose this information.

Continue reading »