Snob – one who has an offensive air of superiority in matters of knowledge or taste.
Merriam-Webster, Incorporated http://www.merriam-webster.com/dictionary/snob
Don’t worry if you say “yes”, because I used to be one until I discovered how wrong it was.
A LinkedIn snob is someone who is very selective on which invitations they will accept as connections. I used to carry an “air of superiority” in that I thought if the person requesting the connection did not write a personalized note (they used the default message instead), that they were lazy and someone who didn’t care enough to take the extra time to “wow” me with why we should connect. That was a part of my strategy and, boy, was I wrong.
Since I have truly invested my time and energy into using LinkedIn to build my business, the truth is you want as many connections as possible. Does that mean I blindly accept all connections? No. But I only “ignore” about 1% of those that I truly see as spam or fake profiles. By changing my strategy for why I accept connections, my network has now grown to almost 14 million people. The way to grow your network and have the opportunity to connect with those who will buy from you, give you a referral, or offer you a job, is by adding more connections. It’s a simple as that.
The other reason I have relaxed my position is because LinkedIn has made it more difficult to add a personalized message. If you use your smartphone or tablet primarily when using LinkedIn, you do not get the option to add a personalized message when you send an invitation to connect.
Opening the floodgates does have pros and cons, but I think the benefits are worth it and the negatives can be managed.
The Benefits of Adding LinkedIn Connections
Some of the positive results I’ve seen in just three months are not only the big increase in my network reach, but also the number of people reviewing my profile has grown and includes connections that are in my target market.
I also see an increase in likes, comments and shares on my status updates and the reach of my status updates has grown to include more second connections. This means more people are seeing my content and engaging with it.
When I see people face-to-face, they always comment how they see my content all the time on LinkedIn. That’s exactly what I want!
The Disadvantages of Adding LinkedIn Connections
One of the biggest negatives is the increase in spam, even from new connections that, at first, seemed legitimate. Some people see LinkedIn as an opportunity to start sending sales pitches. Most of them are now my examples of what not to do! But, if this happens, it is easy to remove them as a connection. They will not even get a notification, so you do this anonymously.
I have had some connections take my email address and start sending me their sales pitches or newsletters outside of LinkedIn. That’s another type of spam and I will remove them as a connection on LinkedIn and report them as spam.
But, these cases are not enough to outweigh the benefits that increasing your network can bring by being the generous host and not the snob.
What’s your take on making connections on LinkedIn?