Facebook has finally relaxed its rules governing the criteria for the cover image on business pages. Prior to this move, the restrictions were not business friendly, as well as not enforced in many cases. With the new rules in effect, admins of pages can now include the following (which were prohibited in the past):
- price or purchase information
- contact information
- calls to action
- references to Facebook features (such as “like” the page)
But, this is Facebook, so there is a new rule that must be applied – Text cannot exceed 20% of the image. Facebook continues to push for appealing images, especially when they appear in the timeline.
So how do you know if you are complying with the 20% text rule? The Facebook Cover Compliance Tool will help you determine how much text you have on your image.
Here’s an example using the tool with one of my cover images. It shows that I have 12% text on my image.