The How to Soar as a Solopreneur series on our Blog Talk Radio Show, 30 Minute Business Dig, continued with a panel discussion featuring four solopreneurs who have battled the odds and overcome many obstacles to success. This podcast focuses on the stories of our guests so that their triumphs and challenges may help others to strategically plan their course of action, recognize and address the potential road blocks, and plan for sustained success.
Our panel includes the following dynamic solopreneurs who each have a unique perspective to share on their personal journey to success.
Karen Cupp has navigated her career through the challenges and rewards of small business ownership. A highly successful entrepreneur for 14 years with resale stores in several southern Illinois locations, Karen stepped into an advisory/coordinator role at the local university small business incubator, as she helped budding entrepreneurs launch their businesses. Today, Karen has embarked on her fulfilling solopreneur journey in real estate.
Aaron Levine of LG Insurance Group, started his business in 2007 after graduating from the Monmouth University MBA program. As an insurance professional Aaron operates a small office in Long Branch New Jersey, but services clients in New York and FLorida as well as his home state NJ. His clients always know what they are going to get when it comes to their personal and professional needs and service is of his utmost priorities. In addition to owning and operating LG Insurance Group, Aaron is a race director, avid triathlete and is on the board of directors for the Long Branch Chamber of Commerce and Long Branch Concordance.
Kerry Stachowski, founder and publisher of Jersey Shore Woman Newspaper, knows the importance of business owners reaching the world’s largest market–women. The primary focus of her publication is to educate and connect women with key resources to improve their lives and well-being. It provides a forum for professionals in various fields to contribute their expertise to the publication. This requires working with business owners on their advertising messaging in creating a holistic approach to the women’s market via print, web and social media. The Jersey Shore Woman is entering its fifth year, making it the longest running publication serving women in the Monmouth and Ocean County area of New Jersey
After nearly 20 years as a News Anchor/Reporter, Angie Wyatt began writing children’s stories, developing a toy and apparel line under the brand name “Timmy the Tractor”. Angie’s company is currently working on a children’s show (television pilot). “Timmy” is available for appearances and he hauls in the crowds!
Here are some of the key take-aways that our guests shared in our interview:
Karen Cupp: What are the key elements for people to make a successful transition into solopreneurship?
- It’s important to work on your business, not just in it.
- Learn from your failures, they will compliment your success.
- Give yourself the self-discipline needed to succeed.
Aaron Levine: Many people see insurance as a commodity and simply shop around for the best price, but you provide much more than insurance to your customers. How do you not be a commodity as an insurance agent – and as a solopreneur – and more importantly, why is this important?
- Always work on your personal brand, it’s important to you and your business.
- Trust is an important commodity in maintaining relationships with your customers.
- Always be available for your customers in order to be successful.
Kerry Stachowski: How does creating, implementing and continually updating your strategic plan help you and your business?
- Strategic planning is important with running your business
- Planning will provide you with the focus to help grow your brand
- Let in professional help to give you the constructive feedback you need to improve.
Angie Wyatt: Your highly acclaimed “Timmy the Tractor” enterprise has not only entertained so many children and families, but “Timmy” and the product line have also grown to be a highly successful business. Share your insights and how you prepare and plan for success.
- Take the road less traveled, the outcome can be beyond what you expected.
- Keep your eyes wide open to different possibilities.
- Just take action, reach out and brand yourself!
- Podcast: How To Soar As a Solopreneur: Start Your Engines (elkayadvisors.com)
- Podcast: How To Soar As a Solopreneur: The Road Less Traveled (elkayadvisors.com)
- Podcast: How to Soar as a Solopreneur: One is the Loneliest Number (elkayadvisors.com)