In a crowded marketplace, we are all looking for ways to stand out from the crowd and generate publicity for our product or service. Burke Allen, CEO and President of Allen Media Strategies, joined 30 Minute Business Dig on Blog Talk Radio to share his tips on getting free media exposure in print, radio, television and online through what he calls “Becoming Semi Famous,” which is also the title of his book. Allen brings three decades of entertainment business experience as a radio and TV host, writer, top-rated morning show personality, radio station owner, national booking agent, broadcast consultant and educator.
Allen shares some incredible stories of how his clients have used this technique to generate sales and create buzz for their businesses. He gives examples of how becoming semi famous works; who can benefit from this strategy; how to become a media darling so you continue to get calls for interviews; and some basic interview do’s and don’ts.
Listen to this entertaining and lively discussion – and implement some of these great ideas to help you and your business get free publicity and sales for your product or service.