Monthly Archives: March 2011

Podcast: Are You a Transformational Leader?

Today, the emphasis is on being a transformational leader so your organization can thrive in today’s economy. The transformational leader taps into the discretionary energy, creativity and potential of their followers.  Henna Inam, CEO of Transformational Leadership Inc. shared her perspective and insight about these trends, especially how they are affecting women as they ascend to transformational leadership in their organizations. She shares four things that differentiate the transformational leader:

  1. Sense of purpose
  2. Treating people uniquely
  3. Intellectual stimulation
  4. Instilling trust

The need for organizations to embrace transformational leadership is directly proportionate to three major trends that are now shaping organizations:

  1. The pace of change we are seeing is dramatic and unpredictable
  2. The move to more transparency
  3. The need to increase creativity and innovation

Henna shares some startling statistics about women leaving the corporate America and the impact that has and will have on organizations. According to the Center for Work Life Policy, at the entry level, 63% of the workforce is women.  In the executive ranks, this drops to 20%. In Fortune 500 CEO’s, only 3% are women. This huge “brain drain” is a loss for corporate America.

Listen to the entire interview for more. Do you think these statistics are true and what can we do about it?

Podcast: PR 2.0: What Business Professionals Need to Know About the Changing Communications Landscape

Are you using PR 2.0 to tell a different brand story…a more human and customized story connecting directly with stakeholders?  Today’s business professionals can’t look at the old traditional broadcast model and expect that from sender to receiver the model will be successful in a social community. On the contrary, social communications is a peer-to-peer approach with people wanting to speak to people, and trusting information more from their peers and less from the media, big brands or the government.  The rise of the citizen or journalist and democratized content has forever changed the strategy behind brand communication and smart business professionals know that they are planning for engagement and deep connections, which lead to everything from conversations, education and authority to participation, endorsements and relationships.  The tables have turned and the CEO, CFO and CIO are not the C-Suite that matters, rather consumers are the new C-Suite and brands must pay attention. Brands are learning to embrace ways to participate with them by sharing meaningful information that answers questions, solves problems and helps with decision-making.  The business professional who support PR 2.0 communication build better relationships, stronger communities and loyal customers for their brands.

Deirdre Breakenridge, President and Executive Director of Communications at Mango! Marketing, is a veteran in the PR industry. The author of four Financial Times books, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009; “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” During this interview she shares her knowledge of how communications is changing in our digital world and provides insight to businesses on how to manage and participate in PR 2.0 and social communications.

4 Business Tools to Increase Your Effectiveness

Being effective means having the right tools to help you get the job finished quickly and efficiently. I’ve noticed that there are a handful of web sites/applications that I use almost daily that help me get things done.  Below are four of the top places I go to throughout my day- and they are all free to use. Many have an upgraded version at a cost for additional features, but I have found that the free versions work fine for my needs.

Jing

If you’re not familiar with Jing, this is the easiest way to snap all or part of your screen (i.e. when you just want to grab a portion of a web page) or take screen capture video. The program will allow up to five minutes of video.  I use this almost daily for the screen capture feature, but the video capability is also helpful, but has some limitations.

Jing

You Send It

If you send large files and may not be sure if your recipient will receive it because of their server limitations or spam filters, the safest alternative is to use You Send It. You can send files up to 100MB and know they will receive them.

You Send It

Delicious

Delicious is a social bookmarking service that allows you to tag, save, manage and share Web pages all in one place. Instead of having different bookmarks on every computer, Delicious makes it easy to have a single set of bookmarks kept in sync between all of your computers. Even if you’re not on a computer you own, you can still get to your bookmarks on the Delicious website. I don’t know about you, but I have hundreds of web sites that I’ve bookmarked, and I would hate to lose them. Now, with Delicious, they are saved and retrievable from any computer.

Delicious

Bud Url

Social media, especially Twitter, have made it essential to use link shorteners. I found that using Bud Url provides a custom shortened URL that I can use in all my social media sites as well as any other place that I want to track click through and open rates, such as links to QR codes, long PDF file names, and in emails.

Bud Url

If you have any web sites/applications that you use frequently, please share them in the comments.